When I started The Hustle I'd write articles under pen names.

I wanted to look bigger than I was.

But after a while I realized it was fun, created better content, and was freeing.

Now, I actually think if I started a content company again, everything would be pen names
I got the idea from Ben Franklin.

He ran a newspaper and would write in with fakes names.

Silence Dogood, Harry Meanwell, Alice Addertongue, Richard Saunders, Timothy Turnstone.

They had diff personalities, diff view points. He's use them to write op eds and debate each other
I did the same thing!

I had:

Steve Garcia: Steve Jobs + Jerry Garcia. He'd write about drugs (I don't even do drugs, but wrote about em!)

Sidd Finch: Stolen from Sports Illustrated. From the Amazon. Could throw a basedball 168 mph: linkedin.com/in/sid-finch-4… Image
Sydney Webb: She'd write about all types of stuff. Can't remember what.

Steph Whitfield: She'd counter/debate with Sam Parr.

There were a few others. I can't remember all em. Don't even know if all the posts are still live.
Knowing what I know now, I think there's world where you can build a nice co completely anonymously.

There are loads of downsides here. Like keeping people honest/kind.

But it would be great because you can express how you feel freely, you can keep personal/work separate.
Additionally, using pen names teaches you a ton about your opinions.

Men writing from women's POV. A liberal writing like a conservative.

Its a great way to see diff perspectives.
And btw...google Sidd Finch. It's amazing.

si.com/sports-illustr…

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More from @theSamParr

13 Apr
Fancy job perks won't make you happy.

Here's why (backed by lovely graphics):

There are two types of job perks: the basic shit and the fancy shit.

Basic shit = salary, equity, medical, dental, 401k.

Fancy shit= free laundry, yoga classes, office arcade, ping pong Image
Many companies use fancy shit to convince talented people to join their team.

But I think you should discount those perks more than you think.

Why? Because work happiness is determined by the sum of the two shits.
The breakdown:

Option A is simple, without all the glitz and glamour. They emphasize stuff like passion, curiosity, and camaraderie. They don't define themselves by perks. Image
Read 12 tweets
11 Apr
The cycle of content company:

- Start as edgy/cool/unique
- get popular
- start hiring SJWs
- conform, lose creativity, new staff groupthink would never allow old staffs antics
- lose popularity.
- irrelevant

Once you have traction, goal is delay conformity as long as u can!
So many examples of this both new and old:

Vice. They were nuts. Nudity, vulgarity, pushed limit. Now irrelevant and filled with SJW.

Buzzfeed. Early articles for pure traffic chasing. Which in a way is edgy. It’s a nerd experiment. Now look at em.
CNN started this way. The 1st to broadcast Iraq war live. Some programming still rocks. Done well delaying the inevitable.

BusinessInsider. Started by a banker. Early articles were oddly punk rock with variety of opinions on capitalism. Loved it. Now mostly sjw slant, anti biz
Read 12 tweets
31 Mar
Me and @ShaanVP just talked on the pod about chess.com.

I think this super ugly website will be acquired in the next 12-24 months for at least $400m.

Its a super fascinating business.

Here's a thread with some background + why its interesting...
Chess.com is a super basic business...but huge.

Launched in 2005, its a website where you can go and...play chess against other players, the computer, hire a coach, learn from articles, read about chess news.

Social network + gaming site + coaching + content/news
Their user numbers are huge.

- 163 most popular site in usa (source: similiarweb)
- 200m monthly uniques
- most traffic is direct (huge)
- huge, huge growth
- 60m registered users (from protocol)
Read 8 tweets
2 Mar
Here's one of the most impressive newsletters out there: The Van Trump Report.

- Over $20m in subscription revenue
- 1 writer
- Breaks the NYC & Silicon Valley rules
- 6 employees
- Based out of Missouri

More intro here...

vantrumpreport.com
The Van Trump Report is a 5 day/week newsletter on the agriculture business.

@KevinVanTrump writes it himself. Each letter is +2000 words with some graphics.

Topics are fun stuff he's doing that day, sports, and more, but is mostly focused on his opinion on agriculture topics
The results are...amazing.

- Cost is $60/month
- Over 15,000 subscribers
- Many companies buy bulk accounts and send to entire company
- Including those, 35k subs
- Lots of ancillary revenue, like 7-figure consulting biz
- Annual conference w/ 1200 people
- $0 marketing spend
Read 14 tweets
27 Feb
Trung. @TrungTPhan. Get to 50k follows in next 7 days.

I’ll get LT tattood on me the day after.
Steph. If you can do it I’ll also get Your initials. But it can’t be SS...hopefully u have a middle name. @stephsmithio
@SaraSodineParr I’m getting some more tats
Read 4 tweets
24 Feb
Here's a business you can launch in 6 months that could easily make $1m a year:

Scented Duraflame logs.

Hear me out...

🧵< - this means a threads about to happen fyi.
Duraflame logs.

These are packaged logs you see at WalMart or 7 Eleven. You use them to help start a bonfire or fireplace farm.

Duraflame appears to be family owned. AND MASSIVE. I'd bet $500m/year in sales based on some high level research with only ~100 employees.
Now, here's what I'd do.

There's this awesome brand called HomesickCandles.com. They make candles that smell like your hometown.

NYC candle smells like Central Park. Oregon like maple and vanilla. The business was recently sold. Prolly does $20-$40m/year in sales.
Read 9 tweets

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