Many companies use fancy shit to convince talented people to join their team.
But I think you should discount those perks more than you think.
Why? Because work happiness is determined by the sum of the two shits.
The breakdown:
Option A is simple, without all the glitz and glamour. They emphasize stuff like passion, curiosity, and camaraderie. They don't define themselves by perks.
- Start as edgy/cool/unique
- get popular
- start hiring SJWs
- conform, lose creativity, new staff groupthink would never allow old staffs antics
- lose popularity.
- irrelevant
Once you have traction, goal is delay conformity as long as u can!
So many examples of this both new and old:
Vice. They were nuts. Nudity, vulgarity, pushed limit. Now irrelevant and filled with SJW.
Buzzfeed. Early articles for pure traffic chasing. Which in a way is edgy. It’s a nerd experiment. Now look at em.
CNN started this way. The 1st to broadcast Iraq war live. Some programming still rocks. Done well delaying the inevitable.
BusinessInsider. Started by a banker. Early articles were oddly punk rock with variety of opinions on capitalism. Loved it. Now mostly sjw slant, anti biz
Launched in 2005, its a website where you can go and...play chess against other players, the computer, hire a coach, learn from articles, read about chess news.
Social network + gaming site + coaching + content/news
Their user numbers are huge.
- 163 most popular site in usa (source: similiarweb)
- 200m monthly uniques
- most traffic is direct (huge)
- huge, huge growth
- 60m registered users (from protocol)
The Van Trump Report is a 5 day/week newsletter on the agriculture business.
@KevinVanTrump writes it himself. Each letter is +2000 words with some graphics.
Topics are fun stuff he's doing that day, sports, and more, but is mostly focused on his opinion on agriculture topics
The results are...amazing.
- Cost is $60/month
- Over 15,000 subscribers
- Many companies buy bulk accounts and send to entire company
- Including those, 35k subs
- Lots of ancillary revenue, like 7-figure consulting biz
- Annual conference w/ 1200 people
- $0 marketing spend