What do your colours say about you?
11 colours, simply explained.
Thread)
11 colours, simply explained.
Thread)
Colours fall into 2 categories
Warm and cool
Warm colours are associated with passion and heightened emotion
Cool colours are associated with calmness and lightness
Let's explore what each colour says about you...
Warm and cool
Warm colours are associated with passion and heightened emotion
Cool colours are associated with calmness and lightness
Let's explore what each colour says about you...
Blue is the most common colour among brands
We're reminded of the sky and ocean
This puts us at ease
Creating a sense of trust and security
We're reminded of the sky and ocean
This puts us at ease
Creating a sense of trust and security
Green is connected to nature, money, and health
Because of it's association with nature
Green induces a sense of calmness and gives a brand a more natural feel
Because of it's association with nature
Green induces a sense of calmness and gives a brand a more natural feel
Red invokes the strongest emotion
From power & aggression to love & passion
Red elevates heart rate and encourages people to take action
This makes it a great colour for your call to action
Too much red will create a sense of danger, use sparingly
From power & aggression to love & passion
Red elevates heart rate and encourages people to take action
This makes it a great colour for your call to action
Too much red will create a sense of danger, use sparingly
Orange represents creativity and energy
It commands attention and gives an adventurous feel to your brand
It commands attention and gives an adventurous feel to your brand
Because of its history with nobility, purple is considered luxurious
It’s also a colour of mystery and spirituality
Too much can come across as arrogant so don’t overdo it
It’s also a colour of mystery and spirituality
Too much can come across as arrogant so don’t overdo it
Yellow is associated with happiness and positivity but can also be seen as a warning
It's good at grabbing attention and adding a cheerful vibe to your brand
Yellow reflects a lot of light and can fatigue the eye when overused
It's good at grabbing attention and adding a cheerful vibe to your brand
Yellow reflects a lot of light and can fatigue the eye when overused
Pink is associated with femininity, youthfulness, and love
Barbie, Victoria's Secret, and Kylie Cosmetics are a few companies that utilize pink to appeal to their female demographic
Barbie, Victoria's Secret, and Kylie Cosmetics are a few companies that utilize pink to appeal to their female demographic
Since it's the same colour as dirt and wood
Brown gives off a down to earth vibe
It doesn't invoke too much excitement, making it a secure and comforting colour
Brown gives off a down to earth vibe
It doesn't invoke too much excitement, making it a secure and comforting colour
Grey is the colour of neutrality
It can give a clean sense of order
Due to its lack of colour, grey is also associated with dullness and depression
It can give a clean sense of order
Due to its lack of colour, grey is also associated with dullness and depression
Because of its association with cleanliness and simplicity, white is popular among hospitals
It is also commonly thought of as the colour of innocence and purity
It is also commonly thought of as the colour of innocence and purity
Black has a wide variety of associations
Sophistication, death, mystery, power, anger, and sadness are a few
Because of its timeless style, black goes well with majority of brands
Sophistication, death, mystery, power, anger, and sadness are a few
Because of its timeless style, black goes well with majority of brands
Colours put into action👇
(Credit to the Huffington Post for this image)
(Credit to the Huffington Post for this image)
Note that this thread is for colours in North America
Because of different cultures, colours will take on different meanings in other areas
Because of different cultures, colours will take on different meanings in other areas
Thank you for reading
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