7 Ways Social Media Keeps You Poor
And How To Use Them Instead To Become Rich
/THREAD/
And How To Use Them Instead To Become Rich
/THREAD/
1. Advertising
Digital advertising is much more detailed than traditional marketing
In the old days, everyone would see the same billboards on the street and the same ads on TV
Digital marketing allows companies to leverage your online footprint to create tailored ads for you
Digital advertising is much more detailed than traditional marketing
In the old days, everyone would see the same billboards on the street and the same ads on TV
Digital marketing allows companies to leverage your online footprint to create tailored ads for you
They track your data on social media on your
• Behavior
• Interests
• Interactions
• Demographic
• Emotional State
They create a personalized profile for each user
The algorithm will then use that data to target you with ads that are most likely to make you spend money
• Behavior
• Interests
• Interactions
• Demographic
• Emotional State
They create a personalized profile for each user
The algorithm will then use that data to target you with ads that are most likely to make you spend money
If you wonder why is it so bad to get ads for products you like than for generic ones you don't, think again
The algorithm does not target you because it wants you to spend money on things you need
It tries to manipulate you into impulse purchases and overspending
The algorithm does not target you because it wants you to spend money on things you need
It tries to manipulate you into impulse purchases and overspending
It takes advantage of your
• Weaknesses
• Emotions
• Habits
It does not care if you actually need something or if you can afford
The only thing it cares about is you spending more money
• Weaknesses
• Emotions
• Habits
It does not care if you actually need something or if you can afford
The only thing it cares about is you spending more money
2. Branded content
All brands have an online presence on social media and try to create viral content to increase their exposure and sales
However, this makes it difficult while scrolling to differentiate between content and advertising
All brands have an online presence on social media and try to create viral content to increase their exposure and sales
However, this makes it difficult while scrolling to differentiate between content and advertising
What you think is a great tweet or viral video is actually a hidden ad
Its goal is not to
• Make you think
• Entertain you
• Educate you
Its goal is to make you
• Engage with the content
• Share it with friends
• Make a purchase
Its goal is not to
• Make you think
• Entertain you
• Educate you
Its goal is to make you
• Engage with the content
• Share it with friends
• Make a purchase
3. Influencers
Companies have employed social media influencers to promote their products
Why?
Because you are more likely to buy something if your favorite celebrity or artist is promoting it on his account
They get social proof and make it easier to spend your money
Companies have employed social media influencers to promote their products
Why?
Because you are more likely to buy something if your favorite celebrity or artist is promoting it on his account
They get social proof and make it easier to spend your money
4. You are the product
Instead of charging a subscription fee like Netflix or Spotify, social media are free to use
The reason?
They make money from companies that buy your data to advertise their products on social media
When the product is free, you are the product
Instead of charging a subscription fee like Netflix or Spotify, social media are free to use
The reason?
They make money from companies that buy your data to advertise their products on social media
When the product is free, you are the product
5. The Joneses are everywhere
Trying to keep up with the lifestyle of neighbors and friends?
Social media make it even worse
Every time you go on social media you see others posting about
• Luxurious purchases
• An "ideal" lifestyle
• Trips
Trying to keep up with the lifestyle of neighbors and friends?
Social media make it even worse
Every time you go on social media you see others posting about
• Luxurious purchases
• An "ideal" lifestyle
• Trips
This makes it even harder to resist the temptation
And the worst thing about it?
It's mostly fake
9 out 10 people are exaggerating or lying to gain likes, followers and feel content, happy, and fulfilled
And the worst thing about it?
It's mostly fake
9 out 10 people are exaggerating or lying to gain likes, followers and feel content, happy, and fulfilled
6. One click away
Going through websites and scrolling through lists to find what you want?
Forget that
Now all you have to do is click a link or swipe up, and with a few clicks the product will be at your door
Impulse purchasing at its finest
Going through websites and scrolling through lists to find what you want?
Forget that
Now all you have to do is click a link or swipe up, and with a few clicks the product will be at your door
Impulse purchasing at its finest
7. FOMO
Trying to resist following trends and the masses is much more difficult on social media
And while sometimes is for promoting good causes, 95% of the time all viral trends have one end goal
To make you spend money on the new hot product that everyone has
Trying to resist following trends and the masses is much more difficult on social media
And while sometimes is for promoting good causes, 95% of the time all viral trends have one end goal
To make you spend money on the new hot product that everyone has
However, social media can be a weapon for you if used correctly
Instead of being a passive consumer of content and products, become an active creator
It's easier than ever to create an online brand and start a business
Instead of being a passive consumer of content and products, become an active creator
It's easier than ever to create an online brand and start a business
Use your social media to:
• Offer services
• Create a network
• Promote your products
• Gain social proof and recognition
• Offer services
• Create a network
• Promote your products
• Gain social proof and recognition
To Summarize:
How social media keeps you poor:
1. Advertising
2. Branded content
3. Influencers
4. You are the product
5. The Joneses are everywhere
6. One click away
7. FOMO
How social media keeps you poor:
1. Advertising
2. Branded content
3. Influencers
4. You are the product
5. The Joneses are everywhere
6. One click away
7. FOMO
How you can use social media to become rich:
• Become an active creator instead of a passive consumer
• Build your own brand
• Create a community
/END/
• Become an active creator instead of a passive consumer
• Build your own brand
• Create a community
/END/
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