I've done every part of marketing.
Customer acquisition is the hardest.
It's hard because everyone is doing the same things.
Well, here is a collection of customer acquisition ideas from world-class companies.
Enjoy 🧵 👇
Customer acquisition is the hardest.
It's hard because everyone is doing the same things.
Well, here is a collection of customer acquisition ideas from world-class companies.
Enjoy 🧵 👇
Buffers killer purchase.
Early in their growth Buffer bought WordPress plugin 'Digg Digg,' which at the time had 330,000 downloads.
And what did Buffer do with their new plugin? Well, they introduced a Buffer button as a default share button.
Instant distribution 😎
Early in their growth Buffer bought WordPress plugin 'Digg Digg,' which at the time had 330,000 downloads.
And what did Buffer do with their new plugin? Well, they introduced a Buffer button as a default share button.
Instant distribution 😎
Foundr going beyond ebooks.
In a sea of downloadable content, Foundr found a way to stand out.
They created a book, sold it through Kickstarter, and created a competition where people could earn points by promoting the Kickstarter campaign through their social media.
In a sea of downloadable content, Foundr found a way to stand out.
They created a book, sold it through Kickstarter, and created a competition where people could earn points by promoting the Kickstarter campaign through their social media.
Robinhood got you feeling some kind of FOMO
Before Robinhood launched they created a waiting list.
They gamified their waiting list by showing you where you are on that list, the more friends you refer the further you can move up the waiting list.
Millions of people signed up!
Before Robinhood launched they created a waiting list.
They gamified their waiting list by showing you where you are on that list, the more friends you refer the further you can move up the waiting list.
Millions of people signed up!
Canva makes templates the go-to growth tactic
Canva's product has a lot of use cases. It turns out those use cases also get a lot of search traffic.
So, Canva developed hundreds of thousands of templates bringing in a LOT of search traffic.
Template libraries for the win!
Canva's product has a lot of use cases. It turns out those use cases also get a lot of search traffic.
So, Canva developed hundreds of thousands of templates bringing in a LOT of search traffic.
Template libraries for the win!
New York Times refreshes the past
When New York went online they realized, they have a lot of content. Millions of articles.
They formed a team to go back and optimize content for search.
Build your content library and optimize it often.
When New York went online they realized, they have a lot of content. Millions of articles.
They formed a team to go back and optimize content for search.
Build your content library and optimize it often.
BuzzSumo marketing its data
Customer acquisition is always easier if you have something unique.
BuzzSumo has a lot of great data.
They collaborate with the likes of @backlinko on amazing case studies like this backlinko.com/content-study
Customer acquisition is always easier if you have something unique.
BuzzSumo has a lot of great data.
They collaborate with the likes of @backlinko on amazing case studies like this backlinko.com/content-study
Loom's something free for telling your friends
When Loom launched people loved it. The company took full advantage of this by offering free features to refer friends.
On podcasts, the Loom founders have said those incentivized referrals added a bunch of new users.
When Loom launched people loved it. The company took full advantage of this by offering free features to refer friends.
On podcasts, the Loom founders have said those incentivized referrals added a bunch of new users.
Crew's side project turned big project
Crew launched Unsplash as a way to drive traffic to their paid product.
The stock photo site grew to millions in traffic, eventually getting bought by Getty.
Transferwise have also used this tactic >> wise.com/gb/swift-codes/
Crew launched Unsplash as a way to drive traffic to their paid product.
The stock photo site grew to millions in traffic, eventually getting bought by Getty.
Transferwise have also used this tactic >> wise.com/gb/swift-codes/
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