Thread by @chrishlad

Do you want to write stuff that convinces people to

• buy
• click
• learn
or understand?

Amazing.

You just discovered copywriting.

Here are 7 copywriting tips that'll level up your writing today:

No one cares what you can do.

They care what you can do for them.

@GoodMarketingHQ

Re-write 10-20 versions of the headline.

"80% of the value comes from the headline, so spend at least 50% of our time on it."

@ShaanVP

Use AIDA

Attention: Use a great opening line to grab the person’s attention

Interest: Once you’ve got their attention, grab their interest

Desire: Tell them all the benefits you have to offer

Action: Tell them how to take action after reading

@theSamParr

Cut out the buzzwords.

@nevmed

You cannot "sell" anyone anything.

You can only show them why your solution is the best fit for their problem.

Think of who you're writing for as sitting their with a big checklist of what they want.

And your job is to answer each concern.

@craigclemens

Make your writing sing.

Change up your rhythm.

Some longer sentences. Some short ones.

Write for One Person

Your ad or tweet may reach millions.

But each person is alone with their words.

Master copywriter David Ogilvy would pretend he was writing personal letters to the consumer.

This would help him write more directly.

And remember...

"You, the writer, are completely irrelevant."

@craigclemens

If you want to help the next generation of copywriters, retweet the first tweet below!

https://twitter.com/chrishlad/status/1383895833972600839

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