Thread by @Merott

🚀 A framework for Course-Market fit

Courses are complex systems with interdependent parts (levers) influencing one another.

@wes_kao presents the Course Mechanics Canvas, and 12 levers you can pull on to design and deliver a top-notch CBC unique to you!

Summary + article 👇🏼

Here are the 12 levers:

🕐 Length
🕑 Number of students
🕒 Price
🕓 Intensity
🕔 Project-driven
🕕 Group interaction
🕖 Coach involvement
🕗 Instructor involvement
🕘 Production value
🕙 Pre-recorded content
🕚 Application process
🕛 Cohort frequency

Some levers are highly interdependent and "move" together:

🙌🏽 Intensity, Project-driven, Group Interaction
💁🏼 Number of students, coach involvement, instructor involvement
💸 Length and price

Some key takeaways:

💫 Begin with the transformation—bigger transformation = more value/leverage needed
☑️ *Binary* outcomes promise bigger transformations + value than *Spectrum* outcomes do

(cont.)

📔 The levers you pull depend on your existing assets + constraints + personal preferences
❣️ Start with the levers you care most about / trust your gut—you can always revise later

(cont.)

💪🏽 Lean into your strengths, natural inclinations, and what's practical for you, not others
👀 In the beginning, it's OK to mimic others—you'll develop your own style over time

(cont.)

🏃🏿‍♀️ The most transformational courses tend to be intensive, project-driven and interactive
💁🏻 Use coaches (aka mentors) to scale your cohorts while limiting your own involvement
👌🏼 The ideal length + price for a course depend on the students' perceived value of time

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Whether or not you're creating a CBC, it's absolutely worth checking out the article for more context, more tips, and plenty of examples/case studies that are relevant to any type of course.

The case studies are full of additional insights! 👇🏼

weskao.com/blog/course-me…