AH Schwartz analyzed 700 million words, phrases, and topic instances collected from the Facebook messages of 75,000 volunteers, who also took standard personality tests pubmed.ncbi.nlm.nih.gov/25365036/
Schwartz received a PhD in Computer Science via U. of Central Florida, 2011, researching acquiring lexical semantic knowledge from WWW then joined U. of Pennsylvania as Postdoctoral Research Fellow and later Visiting Assistant Professor in Computer & Information Science.
Lyle Ungar :: U of Pennsylvania
Machine Learning and Computer and Information Science
Affiliated with the Psychology Department
TEXT MINING SOCIAL MEDIA for PERSONALITY en.wikipedia.org/wiki/Lyle_Ungar
Lyle Ungar :: U of Pennsylvania
Machine Learning and Computer and Information Science
Affiliated with the Psychology Department
Lyle Ungar and IARPA
Lyle Ungar :: Other Affiliations
Intelligence Advanced Research Projects Activity
I-ARPA
an organization within the Office of the Director of National Intelligence responsible for leading research to overcome difficult challenges en.wikipedia.org/wiki/Intellige…
IARPA funds academic and industry research across a broad range of technical areas, including mathematics, computer science, physics, chemistry, biology, neuroscience, linguistics, political science, and cognitive psychology.
IARPA was modeled after DARPA
IARPA is known for its programs to fund research into anticipatory intelligence, using data science to make predictions about future events ranging from political elections to disease outbreaks to cyberattacks, some of which focus on open-source intelligence.
Led by H. Andrew Schwartz, a postdoctoral fellow in computer and information science and the Positive Psychology Center, and included graduate student Johannes Eichstaedt, postdoctoral fellow Margaret Kern and director Martin Seligman and Lyle Ungar
Data-Driven Content Analysis of Social Media: A Systematic Overview of Automated Methods
"One only needs to plan the outcomes they are interested in and the types of language features (e.g., words or topics) they would like to associate, and let the data tell the story"
"Data-driven techniques can work toward two goals for social science: prediction and insight".
"Prediction focuses on automatic estimation or measurement of specific psychosocial outcomes from word use, for example, depression from social media (De Choudhury et al. 2013); personality from conversations (Mairesse et al. 2007);...
...or POLITICAL IDEOLOGY"
"...one is often interested in people or in communities. People... and vote DEMOCRAT or REPUBLICAN.
Data are often available at the COUNTY LEVEL, allowing one to correlate words in tweets originating from a county with health, crime, or POLITICAL LEANINGS."
"...we know the demographics of #FACEBOOK and #TWITTER, and corrections in the style of stratified sampling can be made."
"...most men do not try to portray themselves as women; nor do DEMOCRATS masquerade as REPUBLICANS."
"DEMOCRATS may drink more lattes than REPUBLICANS, but this does not imply that coffee consumption causes liberal voting (or even the converse)...
...One can, however, gain suggestions of possible causal links by looking at longitudinal data."
"(e.g., How do people change before and after an unpredicted traumatic event?)"
So.
Now that we have the methods to MINE, DEFINE and CATEGORIZE the DATA and TARGETED PEOPLE, how do we MANIPULATE them?
Well, maybe there's an 'APP' for that, too...
"Decision making frequently includes an emotional component. Humans make irrational decisions due to extenuating circumstances. Acquiring BehaviorMatrix's technology and key patent will allow us to better understand the emotional drivers impacting the decision-making process."
"We also provide actionable insights..."
Element Data Acquires BehaviorMatrix
Genevieve Walsh of Behavior Matrix
President of Behavior Matrix
Chief of Russia Analysis at CIA, Advisor to Dick Cheney, V.P at Center for the National Interest with Dimitri Simes, named as a 'handler of Maria Butina'
.@threadreaderapp unroll another one, just like the other one...
'Michal Kosinski', (see above Tweet related to H. Andrew Schwartz (1)) Researcher who inspired Cambridge Analytica's data harvesting says era of privacy is over cbsnews.com/news/michal-ko…
"I am a lecturer in Big Data analytics at the Cambridge Judge Business School, and the academic director of The Psychometrics Centre, University of Cambridge.
Turning back to the DIGITAL OPERATIONS, how did BRAD PARSCALE and his firm fit into the digital operation?
MR. KUSHNER:
So when I was looking at doing MICROTARGETING, I wanted to start figuring out how I could spend money.
MR. SCHIFF:
Who hired CAMBRDGE ANALYTICA?
MR. KUSHNER:
"So we looked at them DURING THE PRIMARIES.
When we were ramping up... the MERCERS asked us to meet with this guy NIX who's the CEO.
SO I MET THE GUY, INTRODUCED HIM TO Brad."
KUSHNER:
"At that point, we really weren't doing DIGITAL TARGETING of VOTERS through DATA"
MR. SCHIFF:
And WHO WAS THE BEST of the DATA ANALYTIC FIRMS that you used?
MR. KUSHNER:
I think the RNC DATA actually was THE BEST DATA that we had.
MR. KUSHNER:
"Brad was the guy that did the digital stuff for me. ... there's a lot of vendors coming in wanting to do different things, and we were trying to build-- keep in mind, most campaigns... have a list of vendors that they use."
MR. SCHIFF:
"And DID THEY GENERATE the TARGETING INFORMATION, or was the targeting information supplied to CAMBRIDGE ANALYTICA?
MR. KUSHNER:
YOU'LL HAVE TO ASK BRAD that."
"MR. SCHIFF:
And do you know whether Cambridge Analytica received any targeting information or any other information from outside parties?
MR. KUSHNER:
I don't know."
"MR. SCHIFF:
Do you know whether Cambridge Analytica had any relationship with foreign nationals that was utilized during the campaign?
MR. KUSHNER:
I don't know."
"MR. SCHIFF:
Do you know whether they received any TARGETING INFORMATION from any RUSSIAN sources?
MR. KUSHNER:
I don't know."
"MR. SCHIFF:
And do you know whether there was any kind of coordination by Cambridge Analytica in the either targeting of voters or the dissemination of information, working in cooperation with RUSSIAN nationals?
MR. KUSHNER:
I don't know."
MR KUSHNER:
(on changing perceptions of VOTERS)
MR KUSHNER:
(On 'CARVING UP THE ELECTORATE')
PAUL MANAFORT, DONALD TRUMP, JR and NATALIA VESELNITSKAYA
A TRUMP TOWER MEETING
KUSHNER and SIMES MEETING
"JARED KUSHNER attends a small lunch event organized by the Center for the National Interest, the conservative DC think tank ran by Russian agent DIMITRI SIMES."
.
(SIMES WORKS WITH GEORGE BEEBE, FORMER PRESIDENT of BEHAVIOR MATRIX) trumpfile.org/jared-kushner-…
DIMITRI SIMES provided some behind-the-scenes logistical support to JARED KUSHNER, who was 'IN CHARGE OF THE DIGITAL CAMPAIGN'
SIMES and BEEBE
BEEBE and CENTER for the NATIONAL INTEREST and PRESIDENT of BEHAVIOR MATRIX
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