1/ Since the end of 2018, Apple's market cap has increased by $1.5 trillion.
While often mocked under the leadership of Tim Cook, Apple's product strategy over the past few years has delivered outrageous results.
Here's a breakdown 🧵
2/ First, let's ignore the memes and acknowledge Apple for the cash printing machine it is.
In the past 3yrs, Apple's *free cash flow* totalled $191B.
Apple has the world's most profitable:
• smartphone
• tablet
• laptop
• desktop
• smartwatch
• wireless headphones
3/ Apple analyst @neilcybart says *no one* has a more well thought out product line than $AAPL:
"Computers small and light enough to be worn on the body are sold next to comps so large that built-in handles are required. All products are designed to work seamlessly together."
Found a great Reddit thread putting historical dates into perspective.
Some gems 🧵
1/ "The moon landing was only 66yrs after the first manned aircraft flight (1903-1969). Within a lifetime, humans went from not having flight technology to travelling 239,000 miles from Earth."
2/ In fact, Orville Wright and Neil Armstrong overlapped, with Wright passing away when Armstrong was 17 years old.
On his 1969 mission to the moon, Armstrong brought fabric and propeller pieces from the Wright Brother's 1903 Kitty Hawk flight.
3/ On a related note...Cleopatra (b. 69 BC) lived closer in time to the moon landing (1969) than the construction of the pyramids (~2600 BC)
Went down a rabbit hole looking for cross-industry innovations (AKA one industry borrowing from another).
Found some good ones 🧵
1/ James Dyson created the Dyson vacuum design after seeing how sawmills use cyclone force to eject sawdust.
2/ The OG example: Henry Ford's car assembly line borrowed innovations from 3 industries:
• Watch (interchangeable parts)
• Canning (continuous flow manufacturing)
• Meatpacking (Ford reversed the "disassembly" part of the meatpacking process - AKA chopping up cows)
3/ BMW created its iDrive system -- a way to safely manage your control panel (e.g., keep your eyes on the road while driving) -- by borrowing from video game controllers.