First it helps to have a setup (like @Amplitude_HQ ) which is "self-service" for *both* collecting the data & making it useful for insights. With modern event-based analytics you don't need to worry much about ETL ELT, etc.
Just track the event (2/n)
...What this frees up teams to do is to identify actions of interest -- the nouns, verbs, adjectives, adverbs -- without the heavy burden of figuring out ahead of time how the data will be used for insights.
Ask: what will happen that I care about? What is the context? (3/n)
Teams that obsess over speccing their dashboards ahead of time -- to nailing down each and every metric -- will find it hard to integrate instrumentation into their day-to-day work.
It is much easier to ask...what will happen that I may care about? Start there.(4/n)
This isn't an argument for tracking everything, rather... if you focus on events/actions, and have a reasonable system that is flexible...answering the question "what should we track" becomes much easier.
Which allows the habit @shreyas is talking about (5/end)
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First is a series of "anti-patterns" for initiatives (A,B,C,D), each in its own tweet.
Then a poll about your org.
Then is an open-ended question for reflection.
How you enjoy it!
OK. Here are the initiative anti-patterns:
A: Big batch. 🤯🔥😢🧯
Lots of effort. Large scope. Little experimentation along the way. Promising "big" opportunities. Potentially high impact. But the effort fails spectacularly and visibly (or everyone implicitly knows it failed). May be cloaked by success theater.
B: Middling. 🤷♂️
Not small, not huge. Reasonable opportunity. The effort doesn't "fail", it looks OK/good, but it also isn't a big visible success. The invest was non trivial but not huge. ⏰bells don't ring, and if you squint your eyes you might be able to say "Cool".
having observed "design advocacy" in many orgs, I've noticed some patterns:
1/n: the very things that get design the "seat at the table" become the limiters for further advocacy. So much effort to create a box ... and then you forever get put in it
2/n: @ryanrumsey talks about this eloquently, but you often see a complete resistance to making a cogent "business case" for why people should care.
Part of this is pride -- which is understandable -- but it becomes "design advocacy" vs. "design as a catalyst for X advocacy"
3/n: Instead of partnering to re-imagine a design-outcomes-friendly flow of product development, the focus is on advocating for how design should "fit in with" or "integrate with" X (whatever the engineering team is doing).
not sure this anyone would find this interesting...but this is how I go about doing my "loops" diagrams
1. first I use write simple things like this to get connections out of my head. at this point it is very rough...
2. I get a little more detailed/structured. All the while I validate these along the way and try to involve other people (hence my initials here vs. other contributors).
3. I do a lot of these ... it gets a bit out of control. I might end up with with hundreds of hypothesis connections