Standing out when reaching out to a potential seller is really hard, and become harder.
BUT there are many creative ways to find sellers and stand out to them that not many folks are trying.
Here are 8 creative ways to find potential sellers.
Long thread! 🧵
BUT there are many creative ways to find sellers and stand out to them that not many folks are trying.
Here are 8 creative ways to find potential sellers.
Long thread! 🧵
1) Industry podcasts.
Many industry podcasts are hosted by owners in that industry. Reach out to them! Podcasters are flattered when you reach out interested in learning about them and their show.
Ask for advice, industry knowledge, and if they're selling their business?
Many industry podcasts are hosted by owners in that industry. Reach out to them! Podcasters are flattered when you reach out interested in learning about them and their show.
Ask for advice, industry knowledge, and if they're selling their business?
Perhaps even offer to sponsor their show with a message that you're looking to acquire companies in their industry?
Run the ad for 3 months and see how it goes.
Sponsor that industry's top 5-10 shows.
Run the ad for 3 months and see how it goes.
Sponsor that industry's top 5-10 shows.
Consider buying the podcast host's company. A business with an existing industry podcast might be more valuable.
An acquirer can use the company's podcast audience to find new employees, customers, and potentially find acquisitions. Built in organic marketing.
An acquirer can use the company's podcast audience to find new employees, customers, and potentially find acquisitions. Built in organic marketing.
2) Trade publications.
Read them for research, but advertise for acquisitions. Buy ads offering to buy companies in that trade magazine's industry. Add a QR code to your website.
Maybe even offer to buy the trade magazine?
Read them for research, but advertise for acquisitions. Buy ads offering to buy companies in that trade magazine's industry. Add a QR code to your website.
Maybe even offer to buy the trade magazine?
3) Reddit.
I continue to believe Reddit is one of the most underutilized resources among entrepreneurs.
Many industries have Subreddits with anonymous owners and industry experts. Reach out to them! Folks are often more willing to chat (and be more honest) if they're anonymous.
I continue to believe Reddit is one of the most underutilized resources among entrepreneurs.
Many industries have Subreddits with anonymous owners and industry experts. Reach out to them! Folks are often more willing to chat (and be more honest) if they're anonymous.
4) Create an industry focused podcast.
You'll gain industry expertise, credibility, and with time find acquisition candidates.
I made a long thread and blog post about this concept, see below:
alexbridgeman.com/2021/03/07/don…
You'll gain industry expertise, credibility, and with time find acquisition candidates.
I made a long thread and blog post about this concept, see below:
alexbridgeman.com/2021/03/07/don…
https://twitter.com/aebridgeman/status/1364977902794674176
5) Non-career forums.
Think sports forums, religious forums, investment forums, FB groups, etc.
If you're passionate about one of the above, you might have an easier time getting a hold of an owner belonging to that group, since you'd have something in common.
Think sports forums, religious forums, investment forums, FB groups, etc.
If you're passionate about one of the above, you might have an easier time getting a hold of an owner belonging to that group, since you'd have something in common.
6) Add media to email outreach.
Think personalized videos about you, or even that specific company. Perhaps an audio recording of your message to them or telling them about who you are?
Even if they don't click on it, they might be more likely to read your email as a result.
Think personalized videos about you, or even that specific company. Perhaps an audio recording of your message to them or telling them about who you are?
Even if they don't click on it, they might be more likely to read your email as a result.
7) Trade associations and conferences.
Beyond going to them, perhaps they have a publication you can sponsor? Or the conferences themselves?
Or, write a well-written and researched article and get it published!
Beyond going to them, perhaps they have a publication you can sponsor? Or the conferences themselves?
Or, write a well-written and researched article and get it published!
8) Monthly print mailer.
Write a few articles every month in a print newsletter format, and send it via a print & ship service to all the owners on your outreach list.
Think Grant's Interest Rate Observer, simple design but informative. Don't forget the QR code to your website!
Write a few articles every month in a print newsletter format, and send it via a print & ship service to all the owners on your outreach list.
Think Grant's Interest Rate Observer, simple design but informative. Don't forget the QR code to your website!
What other creative outreach ideas do you have?
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