I got asked why people get no engagement on their tweets, no new followers, and how to fix this about 10 times in the last 24 hours.

Here is a thread of possible reasons and how to fix them for all of you, based on my own experience!

1️⃣ You Shout Into The Void

When you have a low follower count and no one replies, likes, or retweets your tweets, it might be that people simply don't see you.
How tweets are represented to users roughly works as follows:

Tweets are either represented in a curated feed (the top tweets) or another version that is sorted by latest.

The curated feed is the default, and this is where the algorithm reigns.
If your tweet isn't deemed worthy by the algorithm it might just vanish into the void and no one will ever see it.

The algorithm is the one you somehow have to beat to get your tweets in front of people (also those who don't follow you, yet).
Twitter hasn't fully published how it works but the following are the parameters we know it takes into account:

- Recency
- Relevance
- Engagement
- Rich Media
- Other Factors
Your tweets rely on other people liking and retweeting them so the algorithm takes notice and shows them to more people.

They like or retweet again and the cycle continues.

Through this you can also potentially get new followers.
The above is your original problem. If no one makes your tweets more relevant, they will vanish without ever having been properly noticed.

To fix this, use larger accounts to your advantage. They already did the work and you can profit from it in a constructive way.
You need to find like-minded accounts that share valuable content on the same topics you want to cover.

When they tweet a tip, a tutorial, a joke, or whatever else, it is your chance to add something valuable to their content through commenting.
You could share your own experience, add your expertise to make the information even more worthwhile, or simply enhance the joke even a little further.

What you do is up to you but your comment will be seen by a way larger audience, so use your chance each time.
Good comments that really add something people find great can lead to new followers who, from then on, will also consume your own content, and help you to get more reach.
2️⃣ You Tweet At The Wrong Times

As stupid as it may sound but depending on your reach and your potential target audience it may be that you post tweets at times where no one is online who'd love to consume them.
Remember the description of the algorithm?

If you tweet at times where no one is online who could engage with your content, your tweet will lose engagement.

After some time it will lose recency, and this goes on until the algorithm won't show your tweet to anyone anymore.
Even if your followers all use the version of the feed that is sorted by latest, it might be that it simply takes too long until they are online again.

If they don't scroll far enough, they also won't find your tweet anymore.
To fix this, start experimenting.

Look at other accounts that cover the same topics that you cover.

When do they tweet? Try to adjust your times to those.

If you want more help, there are also tools out there that can show you when your audience/community is active.
3️⃣ Your Content Simply Isn't That Good (Yet)

Let's make it simple. People like quality content:

Explanations as simple as possible, images saying more than a thousand words or looking awesome, a joke that hits the nail, and the list could go on and on.
It might be that your content simply isn't good enough, yet.

That's perfectly fine because everyone starts at some point but your content might not be appealing to those who actually see your tweets.

You'll have to improve your content before your engagement starts to rise.
Ask for feedback, and see what you could improve to make your content better.

Perhaps you need to adjust your writing a little, or you have to improve your images.

Experiment, and see when you hit a nail. If you start to get more likes, you might have hit it.
Some rough rule-of-thumb: Less is more.

Only write what's really necessary, only include in an infographic what's really essential.

If you add too much, people are overwhelmed and will be turned off.
4️⃣ You Don't Stay On Topic

People usually follow you for a reason.

They see a tweet on a specific topic they like and they'd usually like to see more of it.

If you post across the board, someone might scroll through your feed and not see the type of content they like.
The more you stay on topic, the more you build a certain reputation.

If you are ultra-focused, you might grow faster than if you weren't.

Not staying on-topic can actually even cost you followers. That's how social media works.
It's a deal you make.

You provide the content your followers want and your followers click that button, enlarge your reach, and engage with you and your content.

If you break this deal (which is up to you), the other side can do so, as well.
5️⃣ Your Media Size Is off

This is a pretty common problem but one that can be fixed easily.

Twitter usually renders a thumbnail of your larger images.

If the size of the image is off, the thumbnail might not cover the full image.
If people can't see what's in there, why should they click and engage at all?

This is why correct media size is important.

A good-looking preview can make people curious to click, engage, and share your content.
There are multiple sizes for different occasions that work pretty well, and here is a list of what's known to work:

Image from a Tweet with shared link: 1200 x 628 pixels

Tweet sharing a single image: 1200 x 675 pixels

Tweet sharing two images: 700 x 800 pixels (both images)
Tweet sharing three images:
Left image: 700 x 800 pixels
Right images: 1200 x 686 pixels

Tweet sharing four images: 1200 x 600 pixels (per image)

Recommended aspect ratio is 16:9 (1:2 works as well, if you really want to).
6️⃣ You Don't Try To Build A Community

If you only tweet to gain followers, people will notice

If you don't take the people who make you what you are into account and try to include them, they won't come at all or leave you again.
Social Media already has the word "social" in it, so socialize instead of only dumping content on people.

Respond to their comments or engage with them directly in your initial tweets.

Build a community instead of seeing them only as consumers.
Loyal followers are those who like your content, even if you put out a bad piece from time to time.

They like you for who you are, not solely for what you put out.

Those followers are your supporters, so stay as loyal to them as they stay to you.
7️⃣ You Don't Tweet Often Enough

Consistency is key.

Regularly putting out valuable tweets helps you to get your content in front of more people.
In the beginning, even one good tweet a day can help.

If you really want to take all this seriously, better aim at putting out 3, better 4, optimally 5 pieces of content, spread throughout the day.
Don't post too much, it might look spammy at some point and turn people off again.

If you can't come up with anything for a slot, better leave it free instead of putting out just _something_.

Better start with one piece, then two, and slowly work your way up.
With the experience you gain creating content, it will become easier and easier for you to come up with ideas.

This is a marathon, not a race, it will take time to grow your account.
8️⃣ A Quick Recap

Let's do a quick recap of what we previously learned:

✅ Engage with larger accounts to gain visibility
✅ Tweet when your followers/community are/is online
✅ Improve your content to make it worth the engagement
✅ Stay on topic and don't branch out too much
✅ Use accessible media that has the right size so people can actually consume it
✅ Build a community and engage with your followers
✅ Post content consistently and regularly
✅ Growth won't come overnight (although sometimes it does), so stay patient
✅ It takes some time to really get up to speed
✅ If you stay consistent, you will slowly start to grow

• • •

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Time to shed some light on it and explain what it actually is all about!

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