Fun news to share today!

Today I am launching the Creative Elements Shortcast in partnership with @blinkist and @podglomerate.

Here's a little thread 🧵 about what that means...
Shortcasts curate the key ideas from podcasts in 10-15 minute episodes.

I worked hand-in-hand with the @blinkist production team to create bite-sized versions of Creative Elements.

Episode 1 with Seth Godin launches today!
Here's the trailer of the Creative Elements Shortcast.
You can check out the Creative Elements Shortcast and other Shortcasts too with a free trial of Blinkist Premium using this link ⬇️
Not only can you listen to Shortcasts of shows like Revisionist History and, but you can listen to Blinks too – key insights from popular books and publications.

Super fun project, addicting medium, and I hope you enjoy it!

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More from @jayclouse

3 May
Paid membership communities are sexy because their business models resemble SaaS products.

But paid communities are SUPER hard to do well over the long term, due to four major differences... (thread) 🧵
1. Churn is twice as painful.

Not only does a member churning reduce your MRR/ARR, but it also can have a *huge* impact on the culture of your community.

We stay with communities for the people and friends we create. When they leave, our relationship to the community changes.
2. The value of the "product" is largely out of your hands.

Following up on the first difference, the value of a community often comes from the ideas, generosity, and kindness of other members.

It comes from the relationships built.

You can't completely control that.
Read 8 tweets
28 Mar
I get a lot of requests to chat about and even consult on community, but I don't have the bandwidth.

So instead, I'm hosting a community building crash course in two weeks.

This will be a dense, highly-actionable workshop on my approach to building community... 👇
You'll learn:

• The frameworks I use for starting a community
• Step-by-step recommendations for making it a place people come back to
• The tools I use to enable personalized attention as a community grows
• The (regrettable) mistakes I've made along the way
Not only will this draw on my experience with Unreal Collective and Freelancing School, but my 5+ years of organizing local community via Startup Weekend.

It'll be great for creators or orgs looking to foster community, community managers, and aspiring community builders too.
Read 5 tweets
24 Mar
Today is the one-year anniversary of the launch of Creative Elements.

Some numbers:
- 55 episodes (49 interviews)
- 9 unique sponsors
- 1 missed week (skipped intentionally)

It's been incredible. Here are some other miscellaneous takeaways.
Getting Guests:

I reached high from the beginning. Episode one was with @ThisIsSethsBlog and episode two was @JamesClear.

I'll always be grateful they took a chance on me, because great guests from launch made it easy for future guests to say yes.

The biggest reason the show has done as well as it has comes down to product quality.

I care a lot about this show and the final product...and I do a lot of editing to make it a truly narrative experience with scripting and voiceover.
Read 16 tweets
23 Mar
This week on Creative Elements, I'm speaking with the one and only @coreyhainesco!

Corey is the creator of @swipefilesco and I wanted to chat with Corey about two things:

1. Growth
2. How the heck do you do Product Hunt so well?

And we *really* get into it.
Corey breaks down Growth into five pillars:

1. Market
2. Product
3. Model
4. Messaging and Positioning
5. Channels

We go through each one in depth.
Then Corey and I talk about his approach to Product Hunt, including:

• What days to post
• When in the month to post
• What time to post
• What assets to have ready
• To have a Hunter or not
• ...and more
Read 5 tweets
28 Jul 20
I see a lot of promising creators quit too early.

When you announce to the world that you're doing [thing], you see an immediate spike of attention.

You think, "Wow, this may actually work!"

But that almost never lasts.

1⃣ Thread 👇
2⃣ That initial spike of attention comes from your social circle – people who are already following you on Twitter, Facebook, Instagram, whatever.

They are mostly close friends, and a lot of them want you to succeed!

...they're also not typically who you're making things for.
3⃣ But there are also those who tune in because they have the same urge.

They want to create too.

And they may be jealous that you are taking the vulnerable step of putting yourself out there.

A part of them wants to see you fail so that they feel better about their inaction.
Read 7 tweets

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