Have you been procrastinating?

Candidly, finding motivation while working from home has been tough.

I found this equation for motivation from @alexvermeer and it has helped me get the most important things done everyday.

Here's the formula to increase your motivation.
So, the formula is pretty simple.

Motivation = (high expectancy X high reward) / (distractions X delay)

You want to increase your expectancy and value while decreasing your impulsiveness and delay.

Here's how.
Expectancy = What you expect to happen.

Increase positive expectancy by:
- Being optimistic
- Setting goals that have a real impact

If you can't see a positive outcome, you won't take action.
Value = How much you enjoy the process

We don't put off things:
1. We enjoy doing
2. That get us immediate rewards

If it's something you have to do but don't enjoy, hack it by adding a reward.

Example: Answer email while listening to your favorite album.
Impulsiveness = Your ability to stay focused.

How would you rate your ability to focus?

Do you
- Stick out a task to the end
- Jump from task to task
- Scroll through you phone after hitting a roadblock

By decreasing impulsiveness you increase your effectiveness.
Here are 5 things you can do to decrease impulsiveness:

1. Put your phone away when working
2. Turn off slack notifications
3. Use your calendar to block off goals
4. Set limits on apps
5. Finish one task per work block then take a break then switch
Delay = How close you are from the reward

That's why you want bite size goals.

Outlining your first chapter is a better goal then being a NYT best selling author.

If the delay is too much, it will never get done.

Create small actionable goals.
Following this simple formula has helped me, and I hope it helps you too.

If you want tactical threads on
- Growing businesses
- Building products with impact
- Actionable advice

Follow @Adam_Ha_Yes for more.

RT are greatly appreciated 🙏
In summary, in order to increase motivation:

1. Create high expectancy in the outcome of the action
2. Increase the value of the outcome by adding rewards
3. Decrease distractions
4. Create small actionable goals

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More from @Adam_Ha_Yes

5 May
The story of the controversial 1 click checkout and how it gave Amazon a billion dollar advantage.

👇 THREAD Image
In 1998, eCommerce was still fringe.

Consumers weren't convinced and there was a lot of friction when buying online.

Jeff Bezos knew in order to succeed, Amazon had to change this.
Checking out was horrendous.

Each question had its own screen
- Name
- Last name
- Street address
- Zip code
- State
- etc...

The checkout took several minutes and Amazon noticed people were not completing their purchases.
Read 11 tweets
6 Apr
With a 1.5% acceptance rate, @ycombinator is the world's most revered startup accelerator for a reason.

How can you stand out from 10,000+ applications?

Here's what YC is looking for when you apply: 🧵👇
The Application

1. Be matter of fact
- No 'marketing-speak'
- Be narrow in your descriptions

2. Use data
- Numbers > superlatives

3. Show that you can become a huge business
- They are looking for 100x opportunities

Your #1 priority is for them to understand what you're doing
The Team

They want:
- Industry leaders
- Unique insights
- Those who go against the system

The most important question:
"Please tell us in one or two sentences about something impressive that each founder has built or achieved."

Extraordinary people do extraordinary things.
Read 8 tweets
2 Apr
Have you ever thought about running ads on Twitter?

I've spent thousands of dollars on Twitter ads.

Twitter can be a breakthrough platform if you're looking for a new way to acquire customers.

Here are 12 best practices for running Twitter ads
#1 Campaign structure

Start with two campaigns.

One for cold targeting and one for retargeting.
#2 When setting bids

Use automatic in most cases.

If your ads aren't serving, then try target.

If it still isn’t serving then use maximum.
Read 15 tweets
31 Mar
"Innovation is saying no to a thousand things.” - Steve Jobs

Here are 7 products ideas @Apple should and should not do 🧵
Smart Mirrors = No

If you've ever seen a movie based in the future, smart mirrors seem like an obvious innovation right?

But this isn't Apple's space to innovate because it isn't empowering creators.

Plus, this next innovation would make smart mirrors useless.
Smart Glasses = Yes

Google wasn't the right company to make smart glasses a thing.

We need Apple to show us what cool AR glasses look like and then bring early adopters to the new technology.

Then, Google can come out with a cheaper alternative for the mass market.
Read 11 tweets
31 Mar
15 years ago this startup had 9 employees working for free.

Today it's the 2nd most visited site in the world.

There are a few strategies that seperate remarkable companies from the rest.

Here are 9 insights from @YouTube's pitch deck that led to their $1.65B acquisition👇
Tip #1: Make your vision actionable

I love a grand vision, but if it can't be measured it can't be achieved.

They want to be:
✅ The primary outlet of user-generated video
✅ Allow anyone to upload, share and browse this content

Create a compelling and measurable vision.
Tip #2: Solve your own problems

Steve Chen, the co-founder, took a video of a birthday party.

They wanted to email the video to guests but the file was too large.

That's when they thought of YouTube.

Solving your own problem gives you unique insights. Focus there.
Read 12 tweets
29 Mar
90% of decision making comes from emotion NOT logic.

So, why aren't more people integrating emotional design into their marketing and products?

Here's how you can use Plutchik's Wheel of Emotions to create remarkable experiences:
Plutchik's Wheel of Emotion is a framework used by psychologists.

Think of it like you're climbing a staircase.

You need to be in a state of serenity before you reach a higher emotion of joy.

What's super interesting about that is it follows the exact path of AIDA.
AIDA is the framework @theSamParr taught me to create ads.

Attention: Grab attention
Interest: Cultivate interest
Desire: Increase desire
Action: Give a specific call to action

If you're reading this, the AIDA framework works because it's what I used on my first tweet.
Read 8 tweets

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