With a 1.5% acceptance rate, @ycombinator is the world's most revered startup accelerator for a reason.

How can you stand out from 10,000+ applications?

Here's what YC is looking for when you apply: 🧵👇
The Application

1. Be matter of fact
- No 'marketing-speak'
- Be narrow in your descriptions

2. Use data
- Numbers > superlatives

3. Show that you can become a huge business
- They are looking for 100x opportunities

Your #1 priority is for them to understand what you're doing
The Team

They want:
- Industry leaders
- Unique insights
- Those who go against the system

The most important question:
"Please tell us in one or two sentences about something impressive that each founder has built or achieved."

Extraordinary people do extraordinary things.
The Interview

There are 90+ questions they might ask you.

You have to answer each questions in 10 - 15 seconds.

They expect you to back each answer with data and zero fluff.

Want to practice?

Check out YC.battlecard.com where you can do interview questions with a bot.
Sample interview questions:

✔️ How many active users?
✔️ How fast is the market growing?
✔️ What’s the biggest mistake you've made?
✔️ Why are you uniquely qualified to work on this?
✔️ How much money could you make per year?
✔️ How does this become a billion-dollar company?
Bonus Points

1. Have traction
- Show you'll be successful with or without the program

2. YC Alumni are using your product
- Endorsements never hurt

3. Be remarkable
- Past wins look like future success.
The most important thing...

There are no hacks or shortcuts to getting in.

The most important thing is to build an amazing product your customers are obsessed with in an exploding market.

Everything else will figure itself out.
If you are interested, I'm going to breakdown Dropboxes YC application in a future thread.

Please follow @Adam_Ha_Yes and thanks for reading.

RT greatly appreciated 🙏

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More from @Adam_Ha_Yes

2 Apr
Have you ever thought about running ads on Twitter?

I've spent thousands of dollars on Twitter ads.

Twitter can be a breakthrough platform if you're looking for a new way to acquire customers.

Here are 12 best practices for running Twitter ads
#1 Campaign structure

Start with two campaigns.

One for cold targeting and one for retargeting.
#2 When setting bids

Use automatic in most cases.

If your ads aren't serving, then try target.

If it still isn’t serving then use maximum.
Read 15 tweets
31 Mar
"Innovation is saying no to a thousand things.” - Steve Jobs

Here are 7 products ideas @Apple should and should not do 🧵
Smart Mirrors = No

If you've ever seen a movie based in the future, smart mirrors seem like an obvious innovation right?

But this isn't Apple's space to innovate because it isn't empowering creators.

Plus, this next innovation would make smart mirrors useless.
Smart Glasses = Yes

Google wasn't the right company to make smart glasses a thing.

We need Apple to show us what cool AR glasses look like and then bring early adopters to the new technology.

Then, Google can come out with a cheaper alternative for the mass market.
Read 11 tweets
31 Mar
15 years ago this startup had 9 employees working for free.

Today it's the 2nd most visited site in the world.

There are a few strategies that seperate remarkable companies from the rest.

Here are 9 insights from @YouTube's pitch deck that led to their $1.65B acquisition👇
Tip #1: Make your vision actionable

I love a grand vision, but if it can't be measured it can't be achieved.

They want to be:
✅ The primary outlet of user-generated video
✅ Allow anyone to upload, share and browse this content

Create a compelling and measurable vision.
Tip #2: Solve your own problems

Steve Chen, the co-founder, took a video of a birthday party.

They wanted to email the video to guests but the file was too large.

That's when they thought of YouTube.

Solving your own problem gives you unique insights. Focus there.
Read 12 tweets
29 Mar
90% of decision making comes from emotion NOT logic.

So, why aren't more people integrating emotional design into their marketing and products?

Here's how you can use Plutchik's Wheel of Emotions to create remarkable experiences:
Plutchik's Wheel of Emotion is a framework used by psychologists.

Think of it like you're climbing a staircase.

You need to be in a state of serenity before you reach a higher emotion of joy.

What's super interesting about that is it follows the exact path of AIDA.
AIDA is the framework @theSamParr taught me to create ads.

Attention: Grab attention
Interest: Cultivate interest
Desire: Increase desire
Action: Give a specific call to action

If you're reading this, the AIDA framework works because it's what I used on my first tweet.
Read 8 tweets
24 Mar
Did you know that good branding can increase revenue by 23%?

If you're building a...
✔️ Personal brand
✔️ Fortune 500 company
✔️ Startup

You need to define your brand.

Which one of these 12 brand archetypes are you?
☠️ The Outlaw

✔️ Wants personal freedom
✔️ Disrupts the status quo
✔️ Innovates through nonconformity

If you want to be bold and shake up the status quo, then you are the outlaw.

✨ The Magician

✔️ A pinch of magic is in the product
✔️ They are selling a dream or vision
✔️ Innovates through story telling

If you build new worlds for your customers, then you are the magician.

Read 14 tweets
22 Mar
Getting to 900,000 users is no joke.

After raising $4m LinkedIn was growing quickly, but they hadn't yet made a dime.

Here are 4 essential business lessons from @reidhoffman and LinkedIn's Series B pitch deck
1/ Become the 2.0 of something.

This is called a business break-line.

LinkedIn is professional people search 2.0

1.0 Taxis --> Uber
1.0 Hotels --> Airbnb
1.0 Your industry --> X

What is your 2.0?
2/ Establish your advantage

For social networks users are key.

They could have initially prioritized
- Revenue
- Profitability

But for their Series A all they cared about was building their network.

Know your advantage and make that your priority.
Read 6 tweets

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