1) For the first time, FTX is spending nontrivial amounts of money on branding. Why?
2) Well, first, why haven't we?
Because our core userbase doesn't really care.
Our core userbase has been, basically, you all who are reading this tweet.
And if you're reading this tweet, you already know way more about FTX than our brand will convey.
Because our core userbase doesn't really care.
Our core userbase has been, basically, you all who are reading this tweet.
And if you're reading this tweet, you already know way more about FTX than our brand will convey.
3) But there are a lot of other people in the world--people who haven't heard of most crypto exchanges.
And they've been bombarded for years with ads for a few high profile retail applications.
And those people are increasingly getting into crypto.
And they've been bombarded for years with ads for a few high profile retail applications.
And those people are increasingly getting into crypto.
4) So, for the core users and growth we've been seeing, none of this matters.
But there are _other_ growth opportunities too.
We've spent the last two years building the best product we can--a product we're proud of, warts and all.
But there are _other_ growth opportunities too.
We've spent the last two years building the best product we can--a product we're proud of, warts and all.
5) A product we'll never stop pushing forward, but one which we already think adds something real to the status quo.
And so we'd like everyone to think about FTX, and Blockfolio, and give them a shot.
And so we'd like everyone to think about FTX, and Blockfolio, and give them a shot.
6) And if they like another product better, then that's not the fault of our branding--that's the fault of our building, and we have to fix our shit.
But we feel pretty good about our odds.
But we feel pretty good about our odds.
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