$SKLZ Call is video! 
$SKLZ Call -
CEO: We are excited to expand our games to synchronous categories including FPS and RTS games. We are currently working with developer partners to test the technology. We anticipate growing to other categories such as battle royale.
CEO: We are excited to expand our games to synchronous categories including FPS and RTS games. We are currently working with developer partners to test the technology. We anticipate growing to other categories such as battle royale.
We are focusing on partnering with brands. We imagine a world where all brands have their own games where players can [win prizes, etc].
We are on track for India this year. Developing in a systematic way to lower set-up costs that we can replicate in other countries.
We believe we have a strategic opportunity due to iOS ad changes which may benefit our monetization strategy.
Opening conversation post video.
CFO is retiring in June. New CFO Ian Lee recruited from $ABNB who was there for their public listing 👀
Wow, sounds like a big hire.
CFO is retiring in June. New CFO Ian Lee recruited from $ABNB who was there for their public listing 👀
Wow, sounds like a big hire.
$SKLZ Q&A: Reports from bears reporting slowing MAU growth, etc. Comment?
Our relevant metric is Paying MAU and we focus on that metric over MAU. You wouldn't judge Netflix on site visits, rather subscribers, and we feel it is similar for us as all revenue is from paying.
Our relevant metric is Paying MAU and we focus on that metric over MAU. You wouldn't judge Netflix on site visits, rather subscribers, and we feel it is similar for us as all revenue is from paying.
$SKLZ 100% of paying MAU are depositors, no bonus cash.
Q: How do you manage promotional work, etc?
Wow, CEO called the short report out directly. Revenue is recognized the same way as other marketplaces. Our customer is the developer is not the end user.
They called out short report calculation errors as well.
Wow, CEO called the short report out directly. Revenue is recognized the same way as other marketplaces. Our customer is the developer is not the end user.
They called out short report calculation errors as well.
Need to review the transcript for the above, there were too many numbers cited to track.
Our LTV have remained strong but our revenue growth has remained strong. We expect costs to come down in the back half of the year. Our paying cohorts have never stopped paying and realized 5 year cohort is 60% higher than our stated 3y LTV/CAC
Q: Game genre diversification is important for your model, can you give an update?
When we launched in 2014, we had 100 games and the top game was 100%. Seven years later the game is still there but no longer the top game. The top game was 42% in Q1.
When we launched in 2014, we had 100 games and the top game was 100%. Seven years later the game is still there but no longer the top game. The top game was 42% in Q1.
Expects this to be a permanent thing due to the nature of media and gaming. Can't tell which game will be the top game next year but they will all remain on platform.
Q: Does revenue guidance raise include international or new content revenue?
No, guidance does not include any new content or international expansion.
No, guidance does not include any new content or international expansion.
Q: How do you feel you are impacted by IDFA?
We haven't yet seen any disruption from the change. We did prepare for it. We think IDFA presents an opportunity instead of a headwind. We have a wide category so we don't need hyper targeted ads.
We haven't yet seen any disruption from the change. We did prepare for it. We think IDFA presents an opportunity instead of a headwind. We have a wide category so we don't need hyper targeted ads.
Q: Health of cohorts?
We have never seen a cohort stop paying. Our users tend to play 7 days a week and have never stopped at this point. We've never reached finality on a cohort on an LTV basis.
We have never seen a cohort stop paying. Our users tend to play 7 days a week and have never stopped at this point. We've never reached finality on a cohort on an LTV basis.
Q: UAC spend timing?
We don't see as much seasonality in the business. People play every day regardless of the season as a daily hobby. We do time UAC spend seasonality depending on the ad prices which are cheaper at times of the year.
We don't see as much seasonality in the business. People play every day regardless of the season as a daily hobby. We do time UAC spend seasonality depending on the ad prices which are cheaper at times of the year.
Q: How important is MAU to the developer community?
The top thing our developers care about is the revenue generation. We optimize for paying MAU as MAUs generate no revenue but incur costs.
[They are passionate about this, hard to say whether this is the best idea]
The top thing our developers care about is the revenue generation. We optimize for paying MAU as MAUs generate no revenue but incur costs.
[They are passionate about this, hard to say whether this is the best idea]
They believe the potential is near 40% for percentage of payers. Currently at 17%. They believe they could spend to gain eyeballs but it is not as cost effective.
Q: Partnered games.
NFL Challenge was opened and we have a significant number of developers signed up. Encouraging any developers to sign up.
Tetris is in soft launch but we have not done any launch activities with Network yet. Tetris is not in guidance.
NFL Challenge was opened and we have a significant number of developers signed up. Encouraging any developers to sign up.
Tetris is in soft launch but we have not done any launch activities with Network yet. Tetris is not in guidance.
You can see how we optimize engagement marketing. Q1 is typically the best time to purchase advertising so we focus there.
Engagement marketing as a % of revenue has decreased from Q4 to Q1 as we optimized tests to convert pMAU.
Engagement marketing as a % of revenue has decreased from Q4 to Q1 as we optimized tests to convert pMAU.
Call over.
Overall nothing too unexpected. Its unfortunate that most of the call was questions on the short reports but it is what it is.
No Tetris, Big Game Hunter, or India in guidance. There is a lot of room for upside on the top line.
They are operating as promised.
Overall nothing too unexpected. Its unfortunate that most of the call was questions on the short reports but it is what it is.
No Tetris, Big Game Hunter, or India in guidance. There is a lot of room for upside on the top line.
They are operating as promised.
$SKLZ.
Either you believe partnered IPs will dramatically lower UAC or not.
E.g. A significant part of my thesis is that the NFL partnered games will be larger than their entire portfolio combined with lower UAC due to the arrangement and search priority for NFL titles.
Either you believe partnered IPs will dramatically lower UAC or not.
E.g. A significant part of my thesis is that the NFL partnered games will be larger than their entire portfolio combined with lower UAC due to the arrangement and search priority for NFL titles.
1% of the outstanding shares..
https://twitter.com/A_Evergreen/status/1389781748301529089?s=20
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