Some companies/people treat suppliers like crap.

I can tell you that this is a losing proposition in the long run.

How do I know? I was a supplier and customer for years.

Here is what this causes, and how to deal sternly with a supplier without causing an issue...
When customers demand, push, and threaten a supplier, a supplier sees that customer as a risk and hassle, and builds more margin in.

They also know extra efforts won't garner respect, so none are given.

As improvements, or cost reductions become available, they won't be shared.
On the other hand, when a customer is a relationship more than a sale ticket, you feel vested in their success.

A supplier will pass on alternative methods, ideas, and cost saving opportunities.

They will work with the customer to develop better products and services.
So how do you deal with a supplier when something is not going right, but you don't want to long term change the relationship?

It is extremely simple.

It is extremely powerful.

I call it the 1-2.
1. Make a direct email or phone call where you:

- don't not use the word "you". don't make it personal
- state only facts of the situation
- don't exaggerate, or use words like never or always
- state clearly and in 1-2 sentences the problem
- state in 1 sentence why its a problem for your company
- state how its making you feel (frustrated, stressed, anxious, etc)

This communication should be direct enough where it sounds stern and jolts the person a bit.

But not so bad you can't easily recover from it.
You want nothing personal, nothing accusatory, nothing damaging.

Assume there is a reason things went wrong that you don't know, but you still need them fixed and would like to know how and when.

Then, after their reply, comes part 2...
Part is a complete turnaround from your original communication.

You state that you fully understand the situation, are empathetic of the position they are in, and are thankful for their reply and plan.

Thats it!
I have found this technique to be one of the most powerful in my problem solving arsenal.

The initial email gets to the heart of the problem and causes just enough of a stir to get things fixed.

The second resets the relationship on a positive tone moving forward.
I have found that if you start with empathy, you lower the impact of the directness and the supplier feels like the situation hasn't escalated enough to warrant concern or immediate action.

Its also better when the two reactions (even though inconsistent) have greater disparity.
I hope this helps companies who are most certainly having issues with suppliers at this time due to inflation, lead times, mistakes, overwork, etc.

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More from @joshuamschultz

6 May
Scaling B2B (especially in industrial) is hard.

Cold Email/Call was my best sales method.

However, my second best, and far more powerful, is what I am going to show you below.

I have set this up for a few companies (not my own) and they have brought in 2-10mil in new business!
1. The premise: The current corporate buyer / decision-maker is increasingly from an internet / digital background.

Hence: The like to learn and research online BEFORE talking to anyone.

By the time they talk to you, they know what they want.
2. The need: The current enterprise/seller needs to have data-backed approaches to dealing with buyers, and this need will increase year to year.

Generic conversations will have lower and lower conversion rates.
Read 32 tweets
4 May
Building a company that grows AND survives is only possible through experimentation.

Here is how to do this with your small business...
The environment is always changing, so your business needs to be always changing.

Not day to day, but year to year and definitely decade to decade.

This is the only way to survive long term.
Experimentation is a mindset. Doing things over and over, that are working and paying off, and yet still, always looking for better ways.

Try
- adding
- subtracting
- adjusting the allocation while keeping components the same

What happens? why?

Approach everything this way.
Read 7 tweets
3 May
Wealth building isn't really a gradual process, it happens in step-wise functions.

Because of this (and the way people are wired), modern portfolio theory is just that... a theory.

The strategy that will actually help you build wealth is a barbell approach.
Helping 10 people manage / invest 10mil+ right now and its the best for all of them.

People have a tendency towards risk, gambling, the large payoff.

Rather than constantly trying to educate and remove that innate tendency... use it as part of the investing strategy
Creating a safe portfolio, that always trends up over the long term, and has a small chance of declining, enables a riskier approach with the remaining funds.

This riskier approach should include asymmetric bets that will enable step-wise growth in wealth.
Read 15 tweets
3 May
Business stages...

Stage 1: The Scramble
Stage 2: The Hustle
Stage 3: The Manager
Stage 4: The visionary

There are probably more, but this covers my thoughts right now...
Stage 1:

You are scrambling about trying to figure what works, why it works, and how to repeat it.

Key Goal: Idea Traction / Market Fit

Key Metric: # of customers handing over money

Key Risk: You aren't offering something compelling, wanted, or painful enough
Stage 2:

You figured out what works, now you are hustling to get more business, straddling between growing sales, and growing operations to support those sales.

Key Goal: Leads, Conversions, Unit Economics

Key Metric: CAC, B/E #'s, GM per key resource

Key Risk: Cash, People
Read 5 tweets
28 Apr
Procedures are enormously important if you want to

- scale the size of your business
- reduce mistakes and fires
- find operational leverage points
- outsource work
- reduce training time
- and create a streamlined operation.

But what should they contain?
1. Name

Every Procedure should have a name. Since these will be stored and referenced, I like to use the name of the task someone would be asked to do.

"Can you send invoices" -> Send Invoices
"Please ship this UPS" -> Ship UPS

This makes it searchable by those who are new.
2. Date Written

You should keep a date written and date updated on the procedure at all times.

This helps people know how current it is.

It gives you a way to identify and update (ex. all procedures over 12 months old need to be reviewed for accuracy).
Read 19 tweets
26 Apr
Scaling service businesses requires sales

A lot of emphasis is put on inbound sales (ie automatic and no interacion until close)

While this works, sions and ROI on time if you do cold outreach

Cold Calls are not dead
Cold Emails are not dead
Stop bys are not dead

Here's how
1. The key to cold outreach is not just volume, but what I call qualified volume.

You will spend less time overall if you qualify your contacts first.

Do this using google, review sites, facebook, company website, or driving by.

Volume without qualification is discouraging.
2. Make sure they are someone who would benefit from doing business with you, not just someone you want to do business with.

I have plenty of people I'd love to work with... but at this point, I have nothing have value to offer.

So I don't waste their time (or mine).
Read 15 tweets

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