Joseph Kelly’s quick climate change fix — a bath bomb-like orb that helps your lawn suck up carbon dioxide — raised more than $160,000 on Kickstarter. Many scientists say it raises red flags. buzzfeednews.com/article/zahrah…
The real Joseph Kelly is a charismatic but vindictive huckster who has spent more than a decade in a vicious cycle of rebranding himself and threatening people who cross him. buzzfeednews.com/article/zahrah…
As a climate entrepreneur, Kelly has peddled dubious science, including by claiming fantastic results from a study that showed his product didn't do much. buzzfeednews.com/article/zahrah…
While he told the SEC and investors that he had possible deals in the works with many big companies looking to cut their carbon footprints, several of them said they have no record of even talking to him. buzzfeednews.com/article/zahrah…
And BuzzFeed News has found evidence of at least ten allegedly fake identities linked to Kelly and his businesses. buzzfeednews.com/article/zahrah…
After fungi researcher Christian Schwarz criticized the claims from Kelly’s company, a website claiming to be created by a 19-year-old girl accused the scientist of attempted rape. And BuzzFeed News found several indicators strongly suggesting Kelly created it.
The site includes a screenshot of a fake dating profile for Schwarz claiming he was looking for a “DDLG” (“daddy dom/little girl”) sexual relationship. Kelly was logged into the account when the screenshot was taken — but he denies making the profile and the site. 
When presented with a detailed list of allegations, Kelly, through his lawyer, denied “fabricating identities and/or retaliating against clients,” denied misleading investors or the SEC about his businesses, and stood by his “cutting edge (although poorly understood) technology.”
For those watching from the sidelines, NetZero is a shocking example of how well-meaning consumers can be easily duped into thinking they’re helping to fix climate change buzzfeednews.com/article/zahrah…
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