This is Megan Leeds, better known as MeganPlays.
In 2018, Megan was making $400/month posting YouTube videos of herself gaming.
Today, she takes in millions of dollars a year, has 3.6 million subscribers, & launched a game studio that will bring in $8 million this year.
👇👇👇
In 2018, Megan was making $400/month posting YouTube videos of herself gaming.
Today, she takes in millions of dollars a year, has 3.6 million subscribers, & launched a game studio that will bring in $8 million this year.
👇👇👇
Megan started out by posting YouTube videos of herself playing The Sims.
She made about $400/month.
Then, she switched to Roblox and everything clicked. She says: “I immediately saw a turnaround. I could actually pay my bills.”
She made about $400/month.
Then, she switched to Roblox and everything clicked. She says: “I immediately saw a turnaround. I could actually pay my bills.”
Megan is a triple threat:
She's part entertainer: she's high-energy and charismatic and uses bright colors (including her signature pink & purple hair) to engage viewers.
She's part gamer, livestreaming her gameplay.
And she's part developer, creating games for Roblox.
She's part entertainer: she's high-energy and charismatic and uses bright colors (including her signature pink & purple hair) to engage viewers.
She's part gamer, livestreaming her gameplay.
And she's part developer, creating games for Roblox.
After switching to Roblox, Megan started earning thousands of dollars a month.
She started to build an engaged audience, mostly made up of preteen and teen girls.
From September 2018 to September 2019, Megan grew from 240K subs to 1M subs.
She started to build an engaged audience, mostly made up of preteen and teen girls.
From September 2018 to September 2019, Megan grew from 240K subs to 1M subs.
Megan's success speaks to how big Roblox has become:
Roblox daily active users jumped 85% in 2020 and two-thirds of US kids 9 to 12 play Roblox.
Roblox went public this year and has a ~$40 billion market cap.
Roblox daily active users jumped 85% in 2020 and two-thirds of US kids 9 to 12 play Roblox.
Roblox went public this year and has a ~$40 billion market cap.
Roblox is an example of the burgeoning creator economy:
• Roblox paid out ~$300M to creators in 2020
• More than 1,250 earned $10,000 or more
• More than 300 made $100,000 or more
Many of these Roblox creators are teenagers.
• Roblox paid out ~$300M to creators in 2020
• More than 1,250 earned $10,000 or more
• More than 300 made $100,000 or more
Many of these Roblox creators are teenagers.
Megan & her husband launched a game studio that's on track to bring in $8 million this year. They have 8 employees.
Their first game, Overlook Bay, has had 160 million visits on Roblox.
Oh yeah—they also have an online store, Stay Peachy, which grossed over $1 million in 2020.
Their first game, Overlook Bay, has had 160 million visits on Roblox.
Oh yeah—they also have an online store, Stay Peachy, which grossed over $1 million in 2020.
Megan is building a multi-pronged, diversified approach to life as a creator:
YouTube ad revenue
+ Roblox game development
+ merchandise
+ brand promotion deals
+ multiple new channels
YouTube ad revenue
+ Roblox game development
+ merchandise
+ brand promotion deals
+ multiple new channels
Megan says:
“I think it is massively important for YouTube creators to step out of the box and try to diversify while they can. If you think it’s too early to sell merchandise, it’s not! You never want to blink and feel like you’ve missed your opportunity."
“I think it is massively important for YouTube creators to step out of the box and try to diversify while they can. If you think it’s too early to sell merchandise, it’s not! You never want to blink and feel like you’ve missed your opportunity."
@MeganPlays has built an empire in 3 years. She's defining a new form of work—one that she says anyone can do:
“There’s nothing I’ve done that anybody else can’t do. It’s about learning—learning the code, learning how the game works, & creating. All you have to do is start.”
“There’s nothing I’ve done that anybody else can’t do. It’s about learning—learning the code, learning how the game works, & creating. All you have to do is start.”
Sources: Bloomberg, Forbes, Roblox data, Megan's YouTube channel & interviews
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