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Chase Dimond | Email Marketing Nerd 📧 Profile picture
@ecomchasedimond
May 8, 2021 • 22 tweets • 6 min read • Read on X
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17 MORE extremely actionable email tips:
A month ago I did an awesome interview with @robwritescopy.

He shared 17 extremely actionable email tips.

We promised we’d do Part 2 if the video got over 100 likes.

I’m excited to share that Part 2 goes live Monday.

In the meantime, I’m going to share some of the tips.
1/ Use characters for higher engagement & sales. Image
2/ Email bank account:

How to build a loyal, POWERFUL list. Image
3/ Link straight to checkout:

Seen this 4x sales! ImageImageImage
I’ll share more tips over the next few days.

In the meantime, he’s Part 1:

17 Extremely Actionable Email Marketing Tips.

Link here:
4/ How to never run out of content ideas:

By reverse engineering the customer journey. Image
5/ Leverage Loopholes:

People LOVE getting things the easy way. Image
6/ Marketing To Your Whales:

Status > Discounts Image
7/ Rule of 33/3:

How to audit your email performance Image
8/ The Email With No Links

That 3x’es sales! Image
Really excited to share the full interview with you tomorrow!

Make sure you’re on my email list so you don’t miss it:

chasedimond.com/chase-email-ne…
9/ Increase Font Size = 160% increase in CR! Image
10/ The Button Buster: Double or even triple your CTR Image
11/ Webinars For Ecom?

Increase AOV, conversions and search traffic with 1 piece of content Image
12/ How To Create Perpetual Motion Machine Image
13/ The Anti-Funnel Image
14/ Turn Entire Email Into An Image:

50+% CTR

*especially powerful for BIG sitewide sales or free events Image
15/ Threads For Email? Image
16/ “Do NOT Buy This” Email:

Generated $210,000 from 1 email listing reasons NOT to buy Image
17/ The Sleeper Effect:

Low to high intent Image
The moment you've all been waiting for is,

HERE!

Want thorough insight into each of the 17 tips above?

Then make sure you watch my interview with @robwritescopy.

Link here:

• • •

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧 Profile picture
Sep 29
My agency has generated $200M+ in sales for clients with copywriting.

Here are 10 quick copywriting hacks you can use to write high-converting copy:
1) Use comparisons:

People are wondering how you're better than your competitors.

Don't be afraid to tell them the truth.

Talk about how your product is:

- Better
- Faster
- Cheaper

Then what's already out there.
2) Reframe your price:

Don't just state the price of your product.

Instead, reframe it using comparisons.

Instead of saying "$9/month" say "Less than 3 lattes/month".

It will make your product seem cheaper than it actually is.
Read 12 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Sep 19
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example: Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example: Image
Read 12 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Sep 8
Flows are the highest-converting emails your brand will ever send.

Yet most brands are barely scratching the surface.

Here are 8 flows you need to be sending:

BOOKMARK THIS.
1. Welcome Flow:

Goal: Convert new subscribers into first-time customers

Tips:

- Send the first email immediately
- Start with your strongest product and top 3 benefits
- Place the offer before the first scroll ends
- Use emails 2 and 3 to answer objections and show proof

And here's a subject line you can test:

"Your 15% off code + why 34,238 people love us"
2. Abandoned Checkout Flow:

Goal: Recover high-intent customers who started checkout

Tips:

- Trigger 30 to 60 minutes after checkout is abandoned
- Include product image, price, and a clear CTA
- Keep copy short and human
- Use 2 to 3 follow-ups with increasing urgency

Email "Design" Tip:

Start with a plain-text email from a team member.
It often converts better than "branded" templates.
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Aug 25
6 ecommerce storytelling examples you can use in your emails (that actually sell):

BOOKMARK THIS for your next campaign👇
But first, here's why storytelling matters in ecommerce:

1/ It builds emotional connection (beyond discounts)
2/ It helps customers remember your brand
3/ It differentiates you in crowded markets
4/ It makes your emails more engaging and less transactional

Use these 6 story types to drive real results:
1. The Founder Story:

Just like it sounds, this tells who is behind the brand and why they started it.

Example:

“Our founder quit her job at Google after a skin condition forced her to create a product that worked.”

When to use:

- Welcome series (Email 1 or 2)
- Post-purchase thank-you email
- Holiday/campaign emails with a personal note

Pro tip: End with a CTA that feels personal:

“Reply and tell us your story”
or
“Meet the product she created”
Read 11 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jul 21
My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵
1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:Image
2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:Image
Read 11 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jul 14
7 truths about great copywriting: Image
1. Clarity beats cleverness: Image
2. Your copy is not about you: Image
Read 8 tweets

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