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Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jun 23

Here are the 3 ways to grow revenue using email marketing:

1) Increase # of customers
2) Increase # of purchases per customer
3) Increase $ per purchase

Here's how you do each (with examples):

First, we want to increase the # of customers.

Because we’re talking about email, the main thing we need to focus on is sending more emails.

Obviously, with a focus on the right emails to the right person at the right time.

Here are 3 emails you can send to accomplish this:

1) Welcome Email:

Structure:

>> Welcome to the family!
>> We are [brand]
>> Tell your brand's story
>> We're giving you [X]% OFF on your first purchase
>> CTA with discount already applied

Send to: anyone who joins your list.

Note: You'll want to build out a series for this.

---

2) Abandoned Checkout Email:

Structure:

>> Quick reminder!
>> You left [products] behind
>> [Breakdown of items left behind]
>> CTA to make a purchase

Send to: people who started their purchase but didn’t complete it.

Note: You'll send a few additional emails if they don't buy.

---

3) Sale Email:

Structure:

>> Sale alert!
>> Save up to X% storewide or on selected products
>> Images of most popular products
>> CTA with discount already applied
>> Sale ends soon, hurry up!

Send to: engaged, non-buyers.

Read 8 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jun 2

I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.

Here’s exactly how I did it:

(Steal my playbook)

1. Cold email:

Cold email was our top channel.

We built a tool that aggregated the following data from Instagram:

> Accounts with posts tagged #travel
> Popular travel account followers (e.g. NatGeo)
> Accounts people geotagged with popular traveling destinations (e.g. Bali)

And continued collecting until we hit 5 million addresses.

Once we had the emails, it was time to start sending.

Which meant finding some killer subject lines.

Luckily, we knew everything about these people from their IG profiles, so…

We were able to send highly-personalized subject lines.

For example:

> Your {{hashtag}} photo
> Travel influencer
> Came across your Instagram
> {{username}} <> Email Travel Series

The average open rate?

45-50%.

Meaning out of the 5 million addresses, almost 2.5 million saw our email.

Not bad.

Now we couldn’t just auto-sub these people to the list…

But we could ask them to opt-in to our new community via our broadcasts.

And with our highly-personalized emails based on the data collected, we achieved 10-15% CTRs.

Resulting in 100's of thousands of clicks from roughly 5 million emails sent.

Note:

This result was only possible because of the time we put into segmentation & personalization.

2. Giveaways:

This was another massive channel for us.

We put together some insane travel packages (free airfares, hotel stays, etc.) that lucky subscribers could win via giveaways.

And every time we ran one to our existing audience…

We got 20-40k entries and 5-15k new subscribers.

To achieve these numbers, we also incentivized current subscribers to share the giveaway by giving them additional entries if they did.

And the best part?

The emails were so good & value-packed (we weren’t selling anything yet) that subscribers from the giveaway would stay even after the winner was announced.

Note:

People think giveaways aren’t worth doing as they result in low-quality subs.

But if you target them correctly and send killer emails full of value, they can be extremely effective for almost any ecom brand.

Read 7 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Mar 17

My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

(bookmark this thread)

1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:

2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:

Read 13 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Feb 24

My agency generated over $200M+ exclusively via email.

To make more $$$ for your clients (and yourself), here are 5 principles of human nature every email copywriter must know:

(#2 is a game-changer)

THREAD

1. Self-interest:

People are inherently selfish - they don’t care about you or your product, they care about what it can do for them.

When writing your emails:

• Make the reader the focus
• Focus on the benefits of the product
• Illustrate clearly how their life will improve

2. Curiosity:

Our innate need to close loops & make sense of the world has been the driving force of human behavior since the dawn of time.

Unfortunately, most email copywriters fail to use it properly and lose 80% of their readers before the CTA.

To use curiosity properly, here are 2 psychological triggers you can apply today:

A) Challenging beliefs

When you challenge a common belief, you create disorder in the reader's mind which keeps their attention as they search for the explanation.

For example:

People believe that being intelligent gives them an advantage when it comes to making money.

So a subject line like “Why people with 85 IQ are making double your income” would probably crush because it directly violates what they believe to be true.

B) Creating an “information gap”

Compartmentalization is the enemy of great copy.

If the reader thinks they know what you’re going to say, they won’t click the email let alone keep reading.

To avoid this, create information gaps in your SL & body copy.

Read 7 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Feb 4

AI just cooked ad agencies.

Coca-Cola spent $300K on 3 agencies for their Christmas AI ad.

Someone copied it with 90% accuracy for Pepsi with $400 and AI tools.

A step-by-step formula to create any ad using AI 🧵

Before I tell you the exact steps, let me show you how good AI ads have become.

These were created using , where the AI helps you create ads from scratch and get 90% to the finish line.

Watch for yourself: Icon.me

If you want to copy it scene-by-scene, here's how to do it.

Step 1: Screenshot ALL the scenes in the ad.

Watch the video and take screenshots of particular scenes.

Like this one scene:

Read 19 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Feb 3

I scaled an email list from 0 to 500k subscribers in 10 months without using paid ads.

Here’s exactly how I did it:

(Steal my playbook)

THREAD

1. Cold email

Cold email was our top channel.

We built a tool that aggregated the following data from Instagram:

> Accounts with posts tagged #travel
> Popular travel account followers (e.g. NatGeo)
> Accounts people geotagged with popular traveling destinations (e.g. Bali)

And continued collecting until we hit 5 million addresses.

Once we had the emails, it was time to start sending.

Which meant finding some killer subject lines.

Luckily, we knew everything about these people from their IG profiles, so…

We were able to send highly-personalized subject lines.

For example:

> Your {{hashtag}} photo
> Travel influencer
> Came across your Instagram
> {{username}} <> Email Travel Series

The average open rate?

45-50%.

Meaning out of the 5 million addresses, almost 2.5 million saw our email.

Not bad.

Now we couldn’t just auto-sub these people to the list…

But we could ask them to opt-in to our new community via our broadcasts.

And with our highly-personalized emails based on the data collected, we achieved 10-15% CTRs.

Resulting in 100's of thousands of clicks from roughly 5 million emails sent.

Note:

This result was only possible because of the time we put into segmentation & personalization.

Read 8 tweets

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

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