Post

@robwritescopy

@robwritescopy

More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Aug 19

There are so many posts on how to write copy.

But there are so few posts on how actually to do proper research.

Here’s a 7-step process to research like a pro and write copy that converts:

(use this for your next copywriting session)

Step 1: Define Your Target

Identify who you’re writing for. Without a clear understanding of your audience, your copy won’t resonate.

Consider:

- Interests (What hobbies or passions do they have?)
- Location (Where do they live? How does this influence their behavior?)
- Occupation (What do they do for a living? How does this shape their needs?)
- Challenges (What are their pain points? What keeps them up at night?)
- Demographics (Age, gender, income level, etc.)

Pro Tip: Create a survey or poll to directly ask your audience about their interests and challenges. Tools like @typeform or Google Forms can help you gather this data quickly.

Step 2: Collect Data

Now that you know who you’re targeting, dive deep into research to gather insights.

Use platforms like:

- Google (Search trends, news, forums)
- Quora (Look for common questions and pain points)
- Reddit (Explore niche communities)
- YouTube (Watch videos relevant to your audience)
- Facebook (Join groups where your target audience hangs out)

Pro Tip: Use Google’s autocomplete feature to find common queries your audience is searching for. This can give you a clearer idea of their concerns and desires.

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Aug 12

A/B testing can increase conversions by 161%+.

Yet, most people don't know how to do A/B testing properly.

Here are 10 copy elements you should test (and how to do it).

From a $200M Marketer:

Before we start...

When running an A/B test, it's important to only test one variable at a time.

This way, you'll know exactly what change impacted the metric you’re optimizing for.

Various tips below pertain to landing pages, emails, ads, etc.

1) Headline

Testing headlines is crucial as they directly impact how many people read the rest of your copy.

You can test headlines by changing:

- Tone
- Length
- Emotional appeal
- Use of Numbers

This will help you understand what catches your target's attention the best.

Read 12 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jul 1

There are 100’s of copywriting frameworks out there.

But there are only 7 you actually need for all of your marketing efforts.

This list will cover the perfect framework (with real examples) for ads, emails, social media posts, etc.

(bookmark this to crush your competition)

1) For writing Ads:

Framework: AIDA.

- Attention: Make a bold statement.
- Interest: Share intriguing information.
- Desire: State the benefits of your product.
- Action: Ask for a sign-up or purchase.

Example (Lume):

2) For writing Sales Pages:

Framework: PASTOR.

- Problem: Highlight their problem.
- Amplify: Make the problem hurt.
- Story: Share a compelling story.
- Transformation: explain the process.
- Offer: Describe what you're offering.
- Response: Ask for a response.

Example (Foodbabe):

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jun 24

Opt-in forms are key to getting more subscribers on your list.

However, the average opt-in form converts at less than 3%.

Here are 8 opt-in form tips to get TWICE as many sign-ups:

(from a $200 million email marketer)

1) Offer a lead magnet:

Give people something in exchange for their email.

It could be:

- An ebook
- A discount
- A sample
- A checklist
- A consultation

No one can resist a good ol' value-packed freebie.

2) Keep it simple:

Structure your opt-in form to be straightforward.

Stick to this format:

1) Catchy headline
2) Captivating image
3) Short description
4) Strong call-to-action

When it comes to opt-in forms, simpler is better.

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jun 17

Sales emails are key to making money with email marketing.

Yet most people don't know how to craft a high-converting sales email.

Here's the 9-step framework we use to create profitable sales emails:

(with step-by-step instructions + an example)

As mentioned above...

This is a step-by-step guide, meaning we'll build a sales email from scratch.

We'll utilize a fictional brand, "FemmeFit," which specializes in workout clothing for women.

With that said, let's dive into the framework:

1) Subject Line:

The subject line's goal is to get your email opened.

To achieve this:

>> Spark curiosity
>> Mention the offer
>> Keep it clear and concise

Example:

"Say hello to your new favorite gym leggings!"

Read 13 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

May 27

Marketers,

Here's the Anatomy of a High-Converting Landing Page.

Bookmark this 🔖

While you’re here, make sure you’re following me @ecomchasedimond for daily copywriting and email marketing tips & resources (like the resource in the tweet above).

https://twitter.com/ecomchasedimond/status/1795109652234924393

And here’s a copywriting resource you might like:

https://twitter.com/ecomchasedimond/status/1795109652234924393

Read 4 tweets

Share this page!

Enter URL or ID to Unroll

Chase Dimond | Email Marketing Nerd 📧

Try unrolling a thread yourself!

More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Did Thread Reader help you today?

Don't want to be a Premium member but still want to support us?

Send Email!