Test-drove a Tesla Model 3 today. It's truly inspiring the amount of human ingenuity and innovation that went into making something as simple as driving a sedan so complicated that you need a full tutorial on things like how to adjust the mirrors or open the glovebox
From the moment you slide into in the driver's seat of the futuristic Tesla Model 3, it's clear that a team of brilliant engineers and designers has reimagined every aspect of the automobile from the ground up with one singular goal in mind: How can we make this shit *confusing*
Despite some initial setbacks, I was feeling pretty slick after I successfully adjusted the left mirror by tapping the correct 3-icon sequence on the touchscreen and twiddling the left knob on the steering wheel. Then I twiddled the right knob to adjust the right mirror but NOPE
You can tell that the thoughtful designers at Tesla have considered your every need, like how they put YouTube on the touchscreen just in case you need to pull over and watch a tutorial on how to adjust the mirrors and open the glovebox
One of the dazzling features of the Tesla Model 3 is autopilot mode. Simply enter your destination on the touchscreen, touch a button called "Navigate via autopilot," and watch as your car stays magically in the same lane while missing your exit and somehow blaming you for it
A low point of my first Tesla Model 3 drive occurred when I tried to exit the vehicle by opening the door with the door handle. This is NOT OK and the vehicle quickly beeped an error message informing me that I may have literally ruined this $45,000 spacecar that I cannot afford Photo of Tesla Model 3 touchscreen display showing an error
The hidebound designers at a lesser automaker may have bought into the conventional thinking that manually opening a car door should accomplishable without damaging the window trim. But Tesla refuses to insult our intelligence; a true Tesla owner would never manually do anything

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More from @WillOremus

3 May
Twitter just announced, as of 1pm ET, that Twitter Spaces is now available to everyone with 600+ followers, on iOS *and Android.* A few quick thoughts...
Twitter Spaces is *very* similar to Clubhouse, the social audio app that has boomed to a $4b valuation and 10m+ active users in just one year. You can host a live conversation, invite audience members on stage, send them back down, mute people's mics, etc.
One significant difference: Clubhouse rooms are organized in a public "hallway" by topic, and there's a lot of serendipity—and some risk—in discovering rooms hosted by people you've never heard of, and hosting rooms attended by people who've never heard of you.
Read 10 tweets
27 Apr
This leaked internal Facebook report on its content moderation failures (and qualified successes) leading up the Jan. 6 riot makes for a fascinating, concerning, and also just plain ~weird~ read. buzzfeednews.com/article/ryanma…
Facebook at this point has whole teams and task forces full of Very Serious People devoted to monitoring the site for bad guys. They've developed a CIA-worthy lexicon of jargon and acronyms to diagnose and classify the different types of bad guys and intel techniques.
It's clear some folks at FB are putting real effort into making the site non-democracy-destroying. Yet all of their topic classifiers, CIRD pipelines, regex and classifier tracking in HELLCAT, and manual analysis via CORGI modeling are no match for the site's underlying dynamics.
Read 13 tweets
23 Apr
I wrote for @slate about big-name journalists going independent as the inevitable next phase of the unbundling of news from everything else that used to cross-subsidize it. What Craigslist did for classifieds, Substack is doing for columnists. slate.com/business/2021/…
Unbundling has generally been painful for news organizations, and if (big if!) Substack et al continue to outcompete them for their best-known writers, that could hurt too. But it's not insurmountable, and it may not even be a bad thing in the long run. slate.com/business/2021/…
One shortcoming of my piece is that it risks making it sound like Substack is all big-name pundits raking in six figures (or seven!). In fact, there are all kinds of people doing all kinds of work on the platform, most of them for not a whole lot of money.
Read 5 tweets
12 Apr
OK here is a take I don't think I've seen yet. Imagine Substack takes all the big-name opinion writers, gutting traditional publishers' op-ed pages and leaving them with nothing but news reporters. They're forced to refocus on news, which turns out to be... not such a bad thing??
This is not a pro-Substack tweet or an anti-Substack tweet, I'm just musing out loud, please adjust your replies and dunks accordingly.
I'm pretty sure they do, as currently constructed. But I think the resulting dynamic has not been entirely healthy, since many readers don't grasp or even notice the distinction, and end up associating news brands with their most polarizing opinion voices.
Read 4 tweets
2 Apr
This is a really good thread that deserves to be read in full by anyone who's interested in this stuff. I agree with some of Keller’s main points, and even some of Clegg’s, but I’d like to propose a slightly different way of looking at it.
It’s true that optimizing solely for short-term engagement is not in FB’s long-term best interest, and FB knows that. But here’s the thing: *knowing it isn’t enough.*
The news feed algorithm was originally built for engagement and addictiveness, and it turns out to be extremely hard to walk that back via incremental tweaks into something that optimizes for “what you find most meaningful,” as Clegg puts it. There’s just no easy metric for that.
Read 9 tweets
25 Mar
I’ve accepted a buyout from Medium. My last day will be April 7.
It’s been a great ride at @ozm. Could not have asked for a sharper or funner group of journalists to work w/ than @yeahyeahyasmin @SarahNEmerson @SarahFKessler @rachelkalson @PeterSlattery3 @mvzelenks @meganmorrone @emilylmullin @drewcostley @dlberes @davegershgorn & @bcmerchant.
In @ozm, we built in 2 years a publication we could all be proud of. Did a lot of work we believed in, some that made a real difference, some that was just fun. OneZero went from a dumb name that confused everyone to a dumb name that stood for thoughtful, original tech journalism
Read 5 tweets

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