From climate change to voting rights, Patagonia has been willing to risk backlash by taking positions on contentious social issues.

It's a risk that has paid off.

latimes.com/business/story…
The rise of conscious capitalism has bred in younger consumers an expectation that the companies seeking their dollars should share their values.

It’s all a little daunting for companies hoping to make sales, not headlines.

latimes.com/business/story…
Patagonia has managed to pull off a high-wire act mixing business with activism throughout its 48-year history, its core business selling outdoor clothing seemingly bolstered by its progressive attitude and, at times, antics.

latimes.com/business/story…
The retailer figured out a key lesson early: For all the corporate hand-wringing about losing customers, boycott threats are often limited to just that.

Even the free publicity of a backlash can be advantageous, brand strategists say.

latimes.com/business/story…
In the past, Patagonia’s advocacy was primarily focused on environmental causes.

In a charged political environment, Patagonia has widened its scope. It pulled its ads off Facebook last year, citing the “spread of hateful lies and dangerous propaganda.”

latimes.com/business/story…
That was followed by a “Vote the Assholes Out” tag sewn into a line of men’s and women’s shorts ahead of the presidential election. A few weeks ago, the company donated $1 million to fight restrictive voting laws in Georgia.

latimes.com/business/story…
Some called for a boycott and told the retailer to stay out of politics. “You’ve decided to get woke so now you can go broke. So I guess it’s #boycottpatagonia time,” read one tweet.

Going broke doesn’t appear to be much of a risk at the moment.

latimes.com/business/story…
Read more about Patagonia’s approach to corporate activism from reporter @byandreachang at latimes.com/business/story…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Los Angeles Times

Los Angeles Times Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @latimes

10 May
Well, it’s been fun! One more time: Follow our new podcast “The Times: Daily news from the LA Times” on @ApplePodcasts here podcasts.apple.com/us/podcast/the…
Read 5 tweets
10 May
NBC announced today that it will not air the #GoldenGlobes in 2022 after our investigation of the Hollywood Foreign Press Assn.—the group behind the awards show latimes.com/entertainment-…
The HFPA has been accused of misconduct for years, but mounting pressure — including boycotts from celebs and studios — picked up steam this year following an L.A. Times investigation latimes.com/entertainment-…
Among several things, our investigation found that:

• the nonprofit HFPA regularly issues payments to members in ways that could run afoul of IRS guidelines
• members collected nearly $2M in payments in one fiscal year for serving on committees
latimes.com/entertainment-…
Read 8 tweets
10 May
Hi everyone! I’m @GustavoArellano a columnist for the LA Times and host of our new podcast “The Times: Daily news from the L.A. Times”! For the next hour, I’m taking over this account to talk about the podcast, take your questions, and have FUN!
Every weekday, “The Times” offers you the world through the eyes of the West Coast, specifically through California. We believe in the bold proposition that you can’t understand what’s going on in life without understanding the Golden State: politics, culture, food, EVERYTHING
So because of that, we decided to do this here podcast thing—about a half-hour each day. Follow us on @ApplePodcasts here: podcasts.apple.com/us/podcast/the…
Read 28 tweets
10 May
Scarlett Johansson has joined a growing Hollywood call to ditch the #GoldenGlobes latimes.com/entertainment-…
The actress said that her negative experiences with HFPA journalists led to her refusal to participate in their events.

(The Hollywood Foreign Press Association produces the GoldenGlobes) latimes.com/entertainment-…
Johansson's statement comes after the HFPA last week voted to move ahead with sweeping reforms.

(Netflix and Amazon studios — two of award season's biggest power players — had already started distancing themselves from the HFPA)
latimes.com/entertainment-…
Read 8 tweets
10 May
Only 7% of high school students have returned to campuses in the Los Angeles Unified School District. latimes.com/california/sto…
Attendance numbers at all grade levels in the district have been lower than expected based on earlier parent back-to-campus surveys: About 30% of elementary school children have returned and 12% of middle school students. latimes.com/california/sto…
Many of California’s largest school districts are struggling to persuade high school students to return to campuses amid safety restrictions that limit interactions with friends, restrict movement and offer part-time schedules. latimes.com/california/sto…
Read 4 tweets
9 May
Returning to high school in Los Angeles Unified, the nation’s second-largest school district, means sitting in one classroom all day, two or three days a week, with little intermingling or movement.

latimes.com/california/sto…
The “Zoom in a room” option for in-person schooling — the format for high school in Los Angeles and San Francisco — has failed to draw back the majority of students.

LAUS is hardly alone in struggling to persuade high school students to return.

latimes.com/california/sto…
Most of California’s largest districts are providing a patchwork of reopening approaches based on how local school boards weighed risks and benefits and how they met demands from teacher unions over back-to-campus working conditions.

latimes.com/california/sto…
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(