X : Have you come across PESTLE?
Me : Yes.
X : And?
Me : Do you remember my map vs SWOT and what would you use to learn, to challenge and to communicate?
X : Yes.
Me : Well, PESTLE is a more detailed examination of opportunities and threats into various categories. In terms of situational awareness, it's even more removed than SWOTs.
X : Not a fan?
Me : They are nice categories to think about, nothing more.
X : Not useful for strategy?
Me : They are nice categories for talking about. If you're building strategy then you'll need to map and apply thought. PESTLE like SWOT is a useful aid to remind you to consider these things, same with business model canvas.
X : You don't use PESTLE then?
Me : I didn't say that. I think about these categories when mapping, same with I think about SWOT when mapping. They are "aids", You don't build your strategy on a SWOT, you build it on a map of the landscape you're fighting in.

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More from @swardley

12 May
X : If leadership is the brain of the body, then ...
Me : What are you talking about?
X : The organisation as the body.
Me : Ok, you understand the body is a luxury bus for the microbiome and the brain spends time deluding us into believing we make rational choices post event?
X : What are you saying?
Me : If you're using the body and brain as a metaphor then direction is set in the gut and leadership spends a lot of its time convincing itself that the choices it made mattered? Is that the metaphor you're after?
X : No.
Me : Well? What then?
X : Trying to explain the importance of leadership.
Me : Tricky one.
X : Why?
Me : Most of it is an artificial and self reinforcing construct of the social systems that we've created in the past.
X : What does that mean?
Me : Its current form is probably not necessary. A relic.
Read 7 tweets
11 May
X : Thoughts on the Queen's speech?
Me : It was fine? What are you after?
X : Any alarm bells?
Me : Oh. There are some ... can we talk about the good first?
X : Prefer the alarm bells.
Me : Hmmm ... ok ...
1) "Patients will receive more tailored and preventative care" ... this could be a step towards patient budgets, a fast track way to privatise healthcare. Keep an eye on the legislation around this, especially ideas on promoting patient choice.
2) "legislation to establish an advanced research agency" ... the moonshot approach of DARPA. We tried that with track and trace. Awareness of context is really important for the type of investments and so don't expect much here, UK isn't playing with China's skill.
Read 12 tweets
11 May
Awesome. In a world of defacto standards, it's so useful to have groups creating the equivalent of the new OSI to stop all that TCP/IP nonsense. I suppose it keeps them employed. Next time, try building an industry first ->
X : OSI?
Me : In the early days of the intenet, Europe standards groups tried to ban TCP/IP (the protocol that creates the internet that powers your web) in favour of their own OSI 7 layer standard. They lost, the defacto won, you have the inernet which enabled the web.
X : I thought TCP/IP was OSI compliant.
Me : After being battered to a pulp by TCP/IP, the OSI standard groups then refined OSI to claim that TCP/IP was OSI compliant i.e. they did the usual of switching sides and then claiming they were on the winning side all along.
Read 20 tweets
10 May
X : My apologies.
Me : What for?
X : Back in 2012 when you said Bitcoin would grow from $5 to be over $50k per coin, I said you were mad.
Me : No problem. You did read what I wrote in 2013 - blog.gardeviance.org/2013/11/a-spoi…
X : OMG, $5M per coin, that's mad.
Me : You're welcome.
X : So, how much have you got invested in bitcoin?
Me : Nothing. I won't invest in something that I consider harmful to society.
X : You're kidding? That could be like hundred of millions?
Me : What would I do with hundreds of millions? I'd rather have a functioning society.
X : I don't get it ... you know this will grow, you could invest but you choose not to? Are you insanely wealthy?
Me : No but I don't need much to be happy. Helping to destroy society in order to earn a pile of money wouldn't make me happy. So, I choose not to.
Read 10 tweets
7 May
X : Your phases of doctrine, are they like a maturity model?
Me : No. The doctrine is just a collection of principles (those universally useful patterns). The principles are ways of thinking i.e. "do we think about this". It's about questionining what we do.
X : Why phases then?
Me : You can map the principles and some are built on others. Hence I've organised them into phases.
X : Is there a phase V?
Me : I suspect so.
X : Any hints?
Me : Phase V? Not really but I can point you in a direction of where it might be heading.
X : Which is?
Me : Leaderless organisations.
Read 9 tweets
7 May
First of all, congratulations to @Jill4Hartlepool on becoming MP for Hartlepool. That is a historic win - bbc.co.uk/news/uk-politi… ... it's also a moment that Labour needs to reflect on. The anti-brexit / remain nonsense will continue to kill us at every election ...
@Jill4Hartlepool ... it is "not possible to blame Jeremy Corbyn for this result. Labour won the seat twice under his leadership" ... and the ... "strategy of isolating the left and replacing meaningful policy with empty buzzwords has comprehensively failed" ... says it all.
I do hope that Starmer does the honourable thing. It's about time we had a pro-brexit leader with strong roots in local issues that people could rally around ... someone like @SarahChampionMP
Read 11 tweets

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