X : Have you come across PESTLE?
Me : Yes.
X : And?
Me : Do you remember my map vs SWOT and what would you use to learn, to challenge and to communicate?
Me : Yes.
X : And?
Me : Do you remember my map vs SWOT and what would you use to learn, to challenge and to communicate?
X : Yes.
Me : Well, PESTLE is a more detailed examination of opportunities and threats into various categories. In terms of situational awareness, it's even more removed than SWOTs.
X : Not a fan?
Me : They are nice categories to think about, nothing more.
Me : Well, PESTLE is a more detailed examination of opportunities and threats into various categories. In terms of situational awareness, it's even more removed than SWOTs.
X : Not a fan?
Me : They are nice categories to think about, nothing more.
X : Not useful for strategy?
Me : They are nice categories for talking about. If you're building strategy then you'll need to map and apply thought. PESTLE like SWOT is a useful aid to remind you to consider these things, same with business model canvas.
Me : They are nice categories for talking about. If you're building strategy then you'll need to map and apply thought. PESTLE like SWOT is a useful aid to remind you to consider these things, same with business model canvas.
X : You don't use PESTLE then?
Me : I didn't say that. I think about these categories when mapping, same with I think about SWOT when mapping. They are "aids", You don't build your strategy on a SWOT, you build it on a map of the landscape you're fighting in.
Me : I didn't say that. I think about these categories when mapping, same with I think about SWOT when mapping. They are "aids", You don't build your strategy on a SWOT, you build it on a map of the landscape you're fighting in.
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