What to Sell?
A THREAD 👇
A THREAD 👇
In an earlier thread we saw how to find the RIGHT market to sell to
Here we'll see WHAT is best to sell them to
But first, go ahead and read that thread about the right marker:
Here we'll see WHAT is best to sell them to
But first, go ahead and read that thread about the right marker:
https://twitter.com/BowTiedElephant/status/1391001253086441478
Let's begin...
"A person is in PAIN or they are seeking PLEASURE. Provide a solution to get rid of the pain or provide a solution to obtain pleasure. That is how you sell"
- @BowTiedBull
So, sell what heals Pain and what brings Pleasure
"A person is in PAIN or they are seeking PLEASURE. Provide a solution to get rid of the pain or provide a solution to obtain pleasure. That is how you sell"
- @BowTiedBull
So, sell what heals Pain and what brings Pleasure
PAIN SELLS MORE
Everyone knows this
This is why men who seek money will shell out thousands of dollars for get rich schemes
And women who seek beauty will pay top dollar for any physical improvement
That really boils down the two sexes in a single sentence
Everyone knows this
This is why men who seek money will shell out thousands of dollars for get rich schemes
And women who seek beauty will pay top dollar for any physical improvement
That really boils down the two sexes in a single sentence
Men want money to elevate their worth
Women want looks to elevate their worth
Women want looks to elevate their worth
Here's a quick trick to selling...
STOP TRYING TO SELL WITH LOGIC...
START SELLING WITH EMOTION
This simple concept is mind boggling to nerds who attempt to apply logic to humans
It simply does not work
STOP TRYING TO SELL WITH LOGIC...
START SELLING WITH EMOTION
This simple concept is mind boggling to nerds who attempt to apply logic to humans
It simply does not work
People make their purchasing decisions based on emotion and feelings
This applies to wealthier people as well
The only difference is that the wealthy person *does research* and makes sure he gets enough “utility” from the purchase
This applies to wealthier people as well
The only difference is that the wealthy person *does research* and makes sure he gets enough “utility” from the purchase
When trying to sell do not bother with
- insane vocabulary
- logic
- stats
Communicate at a much lower level to sell to the masses
Keep it Simple Stupid (KISS)
No. Strike that.
Keep it Stupid (KIS)
A 12 year old should be able to understand your sales page
Otherwise it's bad
- insane vocabulary
- logic
- stats
Communicate at a much lower level to sell to the masses
Keep it Simple Stupid (KISS)
No. Strike that.
Keep it Stupid (KIS)
A 12 year old should be able to understand your sales page
Otherwise it's bad
Some Examples
INFORMERCIALS SOLVING FOR PAIN:
These aren't fun
Notice what they are selling?
~~Lazy Products~~
This makes complete sense
The type of person watching lame infomercials is likely a stay at home mom or a lazy person
INFORMERCIALS SOLVING FOR PAIN:
These aren't fun
Notice what they are selling?
~~Lazy Products~~
This makes complete sense
The type of person watching lame infomercials is likely a stay at home mom or a lazy person
They see a “cool gadget” that will save them 5 seconds on dicing tomatoes... This gives them an extra 5 seconds to watch more television! Hooray!
~~Depression/Insomnia Products~~
This also makes sense
A lot of *late night* infomercials are targeting people with sleeping issues
~~Depression/Insomnia Products~~
This also makes sense
A lot of *late night* infomercials are targeting people with sleeping issues
Someone is up watching TV all night at 2 in the morning
Typically, before these commercials come on, at around 10pm or so they have “dating products” because if you’re at home watching TV on a Friday/Saturday night you’re likely lonely
So sign up for eHarmony!
Typically, before these commercials come on, at around 10pm or so they have “dating products” because if you’re at home watching TV on a Friday/Saturday night you’re likely lonely
So sign up for eHarmony!
Then when the viewer has not taken action and feels depressed at around 1am... Boom!
Here are some depression/insomnia medication products!
~~Alcoholic Recovery Products~~
The last subset is the alcoholic recovery section
Here are some depression/insomnia medication products!
~~Alcoholic Recovery Products~~
The last subset is the alcoholic recovery section
A lot of people come back from another depressing night out trying to score at the bar and stumble onto their couch to watch TV
Many of these people have serious alcohol issues and the infomercial is right there to “save them”
Many of these people have serious alcohol issues and the infomercial is right there to “save them”
COMMERCIALS SOLVING FOR PLEASURE:
This is obvious
Go watch the commercials for any major sporting event and you’ll primarily find beverage and insurance commercials
Alcoholic commercials are clear as day
This is obvious
Go watch the commercials for any major sporting event and you’ll primarily find beverage and insurance commercials
Alcoholic commercials are clear as day
You’re watching a fun event
You want to be entertained
Nothing better than a “cold one” to increase your pleasure
Alternatively, there is the insurance side
You think this has nothing to do with pleasure?
You're wrong
In fact it’s pain AND pleasure
You want to be entertained
Nothing better than a “cold one” to increase your pleasure
Alternatively, there is the insurance side
You think this has nothing to do with pleasure?
You're wrong
In fact it’s pain AND pleasure
The other main audience (besides younger people watching for fun) are middle aged people with families
They constantly think of their kids (they probably play the sport as well) so here’s a great way to take a hold of your family
They constantly think of their kids (they probably play the sport as well) so here’s a great way to take a hold of your family
Get solid insurance in case anything happens (fear of loss, family combined with pleasure, feeling responsible)
If these examples were OBVIOUS then you’re in great shape
It’s time to create your own ads!
Learn how to write good copy and see how good you are
If these examples were OBVIOUS then you’re in great shape
It’s time to create your own ads!
Learn how to write good copy and see how good you are
If you’ve watched ads and wondered “why in the world is that a popular ad” You're NOT in great shape! You need to un-learn a lot
HINT: If the ad is on prime time television... it brings money
Remember
It's not KISS, it's KIS (Keep it Stupid)
HINT: If the ad is on prime time television... it brings money
Remember
It's not KISS, it's KIS (Keep it Stupid)
Read and retweet the Bull's wisdom anons
Follow @BowTiedBull for such wisdom
The tweet to share 👇
Follow @BowTiedBull for such wisdom
The tweet to share 👇
https://twitter.com/BowTiedElephant/status/1392156160975851520?s=19
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