Brands usually suck at social media.

But some don't...

and I found em.

Here's 10 of the best with examples of how they do it👇
Use Stats + Current Events

This tweet got more views than the Oscars this year.

@MorningBrew
Pick a fight by making a joke

@Shopify
Break news from behind the scenes

@TheHustle
Use an inside joke

Tons of people get the free water cup from Chipotle and fill it up with lemonade or soda.

@ChipotleTweets calls it out
another inside joke

Product hunters are mostly product + comp sci nerds.

This plays into it.

@ProductHunt
Give away what people want most

@CashApp
A good one liner

@gumroad
Capitalize on a trend

Elon took dogecoin to the moon.

@buymeacoffee capitalizes on it.
Call out your frenemy

@Wendys
Give that practical value in exchange for steak...

@steak_umm
Retweet below to share the secrets that make brands pop

and smash that follow @chrishlad for more top-secret insights.

TLDR:

1) Use stats

2) Make jokes

3) Give the inside scoop

3) Pick fights with your rivals

• • •

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More from @chrishlad

8 May
Buying these 10 companies would've made you $650 billion.

Not too shabby...

Here's a list of the 10 best acquisitions of all time👇
The Michael Jordan of Acquisitions: Instagram

• Who bought it: Facebook
• Buy price: $1 billion
• Value today: $153 billion

let me whip out my calculator real quick..

oh wait yea Facebook made $152 BILLION on this.
Where Google Ads comes from: DoubleClick

• Who bought it: Google
• Buy price: $3.1 billion
• Value today: $127 billion

= $124 billion return

I interviewed their former CEO, Kevin Ryan, who also built MongoDB + Business Insider:

Read 16 tweets
5 May
There are over 30 million podcast episodes.

and you don't have time to listen to them.

So let me save you time with 7 that will make you smarter today🧵
My First Million with @ShaanVP + @theSamParr

Best Episode: #171 How to Generate Millions from Paid Events

Sam made $100k in 8 weeks hosting paid events with without any previous audience.

He gives a play by play to print money.
The @tferriss Show (the OG)

Best Episode: #341 with @nickkokonas

The most important concept in the damn world is asymmetric risk.

This episode was my first exposure to it.

Been a huge Kokonas fan ever since
Read 12 tweets
1 May
For 1,000+ days, I’ve kept a gratitude journal.

Here’s what I learned about happiness and fulfillment:
We have one delusion.

= achieving something will make us happy and fulfilled forever

But here’s the truth:

“Desire is a contract you make with yourself to be unhappy until you get what you want.”
@naval

Pick your desires carefully.
Our time on earth is short.

Acknowledging this makes you realize life can be a fun game and what matters is your experience of reality.
Read 12 tweets
28 Apr
He's 29 and made $10B: @SBF_Alameda

He did it buying crypto in the US and selling it for a higher price in Japan.

Here's 5 things you can learn:
Find your WHY

Sam is an effective altruist.

= he earns a lot money so he can give it away and improve the world

If you don't have a strong why for what you do, you'll quit.
Be Radically Transparent

Crypto trading can be confusing.

No one knows what is going on.

@SBF_Alameda did the opposite by listing his trading returns on a public leaderboard.

Build trust with transparency.
Read 9 tweets
25 Apr
I interviewed someone who created $25B worth of startup value over the past 25 years.

The "Father of NYC tech" has also raised $2B in venture capital funding.

His name is Kevin Ryan and here's what I learned:
“Don’t start an internet company right out of college.”

If you want to start a company in the future, join a promising startup and learn everything you can.
Industry expertise is overrated.

In the consumer space, being new to an industry gives you unique insight.

“If the industry experts hate your idea, you’re on to something.”

When Kevin started @BusinessInsider, everyone in media thought it was a terrible idea.
Read 10 tweets
20 Apr
If you suffer from tweeter's block..

I eventually overcame it.

Here are 4 steps to never run out of twitter ideas again:
ok, so you sit down to write a tweet.

you feel like Ernest fricken Hemingway.

You get ready to dip your quill pen into ink and compose the most beautiful masterpiece to ever grace the internet.

You tap out a few words.

You delete it.

You do it again.

You delete it.
After doing this 57 more times, you angrily close the bird app.

You repeat this process for a week straight.

In that time, you glumly watch all your twitter friends who seemingly have unlimited ideas

And you have no idea what is wrong with you..

Welcome to Tweeter's block
Read 18 tweets

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