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I’m going to document the Launch Process of my next Amazon FBA Product
Premium LED Standing Lamp
Launch Date: May 12th, 2021
From $0 to $50k (revenue) per month by end of 2021
I’ll use this thread to document the inside scoop on how I launch products
*THREAD*
I’m going to document the Launch Process of my next Amazon FBA Product
Premium LED Standing Lamp
Launch Date: May 12th, 2021
From $0 to $50k (revenue) per month by end of 2021
I’ll use this thread to document the inside scoop on how I launch products
*THREAD*
The highs, lows & uppercut blows. Nothing is too private to share
Follow me here to ask any questions, or better yet, steal the idea and take over the market
Front End: Work hard to find, source & optimize a product for launch
Back End: Another passive income stream
Follow me here to ask any questions, or better yet, steal the idea and take over the market
Front End: Work hard to find, source & optimize a product for launch
Back End: Another passive income stream
How did we get to Launch Date?
Summary
1.Product Research (1 week)
2.Product Sampling (7-10 Days)
3.Product Design (1 week)
4.Supplier Negotiation (2-3 days)
5.Product Listing (3 weeks)
Note: soon as inventory was ordered, the listing creation began (as product shipped)
Summary
1.Product Research (1 week)
2.Product Sampling (7-10 Days)
3.Product Design (1 week)
4.Supplier Negotiation (2-3 days)
5.Product Listing (3 weeks)
Note: soon as inventory was ordered, the listing creation began (as product shipped)
1.Product Research
Why a Color Changing Corner Lamp you may also ask?
Product Research provided 3 Reasons:
1. High demand/low competition
2. My brand carries a similar projector product (brand building)
3. The product was a blast for myself & friends to use while testing
Why a Color Changing Corner Lamp you may also ask?
Product Research provided 3 Reasons:
1. High demand/low competition
2. My brand carries a similar projector product (brand building)
3. The product was a blast for myself & friends to use while testing
2. Product Sampling
Tested 4 different suppliers
Products took between 7-10 days to arrive. All from China.
I went with our current supplier because:
a. Light is brighter (Competitors had 1 star reviews b/c of low brightness)
b. Bulb has a longer lifespan (50k vs 25k hrs)
Tested 4 different suppliers
Products took between 7-10 days to arrive. All from China.
I went with our current supplier because:
a. Light is brighter (Competitors had 1 star reviews b/c of low brightness)
b. Bulb has a longer lifespan (50k vs 25k hrs)
3. Product Design
After determining which supplier had the highest quality, time to customize to fit my brand.
I upgraded the initial design by:
1.Adding a physical on/off switch
2.Adding brand logo on the remote/packaging (not included on the first 200 units ordered)
After determining which supplier had the highest quality, time to customize to fit my brand.
I upgraded the initial design by:
1.Adding a physical on/off switch
2.Adding brand logo on the remote/packaging (not included on the first 200 units ordered)
4. Supplier Negotiation
Time to lock in price
When sourcing overseas, the initial quote will be high
They quote high expecting negotiation
2 days of back & forth to land on a price
Got lower per unit price by paying 10% deposit on future inventory via “quantity discount”
Time to lock in price
When sourcing overseas, the initial quote will be high
They quote high expecting negotiation
2 days of back & forth to land on a price
Got lower per unit price by paying 10% deposit on future inventory via “quantity discount”
5. Product Listing
I had 35-40 days to finalize the listing
In past, I’ve gone cheaper on product photography/video. Even done some photo editing myself
This hurts in the long run, as photo quality improvements are needed
This time, paid for a 3D rendering & HD images
I had 35-40 days to finalize the listing
In past, I’ve gone cheaper on product photography/video. Even done some photo editing myself
This hurts in the long run, as photo quality improvements are needed
This time, paid for a 3D rendering & HD images
To Summarize
After finding initial product, took between 50-60 Days to Launch
Sourcing overseas, this is standard
Overseas Shipping: 30-40 Days (if all goes correctly & there isn’t a boat stuck in a canal)
While product was in route, listing & launch strategy was finalized
After finding initial product, took between 50-60 Days to Launch
Sourcing overseas, this is standard
Overseas Shipping: 30-40 Days (if all goes correctly & there isn’t a boat stuck in a canal)
While product was in route, listing & launch strategy was finalized
What Now?
Launch Game Plan
I’ll be using a mix of
-Amazon marketing
-Targeted Giveaways
-Off-Amazon Presence (Pinterest, Facebook, Instagram)
To drive traffic and incentive sales.
Launch Game Plan
I’ll be using a mix of
-Amazon marketing
-Targeted Giveaways
-Off-Amazon Presence (Pinterest, Facebook, Instagram)
To drive traffic and incentive sales.
Early Sales are Harder to come by. Product Launches build slow
Shoppers are weary of buying products with no reviews
Once reviews come, much easier to step back from the product
Early on, hands on for the mktg, pricing & product listing via Split Tests
Test often & act
Shoppers are weary of buying products with no reviews
Once reviews come, much easier to step back from the product
Early on, hands on for the mktg, pricing & product listing via Split Tests
Test often & act
Post Launch?
Off Amazon Presence & Product Inserts direct customers to brand’s site. There, they can enter their email for a 1 Year Warranty
This builds a mailing list
Amazon FBA is great for eyeballs, but its expensive in fees.
LT goal is always to gain direct customers
Off Amazon Presence & Product Inserts direct customers to brand’s site. There, they can enter their email for a 1 Year Warranty
This builds a mailing list
Amazon FBA is great for eyeballs, but its expensive in fees.
LT goal is always to gain direct customers
All in All – I’ll be posting the process
I’ll break down what I’m testing
Day to day, changes will be made
Never a guarantee that a product will immediately thrive
But I do guarantee I’ll do everything I can to turn this product into a $50k per month by end of 2021
I’ll break down what I’m testing
Day to day, changes will be made
Never a guarantee that a product will immediately thrive
But I do guarantee I’ll do everything I can to turn this product into a $50k per month by end of 2021
LET’S MAKE THIS HAPPEN
I’ll use this thread to update the progress
Keep an eye out here for updates! 👀👀
And if you have questions – reply here or DM me. Always happy to answer.
Product Page: amzn.to/2Rjwdqx
I’ll use this thread to update the progress
Keep an eye out here for updates! 👀👀
And if you have questions – reply here or DM me. Always happy to answer.
Product Page: amzn.to/2Rjwdqx
Not relevant to the process, but have 2 now set up at the crib... these things are so damn fun
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