9 years ago, I transitioned to marketing from software engineering.
Since I was diving into marketing on my own, I didn't know where to start.
Now that I do know, here are the 3 marketing skills I wish I picked up first: 🧵👇
Since I was diving into marketing on my own, I didn't know where to start.
Now that I do know, here are the 3 marketing skills I wish I picked up first: 🧵👇
1/ Customer Research
Marketing is about understanding people.
It’s that simple. And that hard.
Marketing is about understanding people.
It’s that simple. And that hard.
https://twitter.com/KateBour/status/1366000233981890561
One of the best ways to get to know your customers is by interviewing them.
As an introvert, the thought of that made my hands sweat, knees weak, arms heavy
So I avoided it for far too long.
As an introvert, the thought of that made my hands sweat, knees weak, arms heavy
So I avoided it for far too long.
It’s only been in the past couple of years that I’ve invested time and energy into customer research.
It’s made a big impact on the campaigns I’ve run.
It’s made a big impact on the campaigns I’ve run.
For example, we’ve generated $250k in sales in the last 8 weeks at ProductLed…
All as a result of investing in customer research, which helped us identify an irresistible offer to our audience. (More on that in a future thread.)
All as a result of investing in customer research, which helped us identify an irresistible offer to our audience. (More on that in a future thread.)
If you're looking to level up your customer research skills, the best resource I’ve found is @KateBour’s Clarity Call Cheatsheet.
It ain't free, but the ROI on these cheatsheets is through the roof.
customercamp.co/claritycalls/
It ain't free, but the ROI on these cheatsheets is through the roof.
customercamp.co/claritycalls/
2/ Writing
There is no more important skill for your career than writing.
Why?
Good writing indicates clear thinking. The ability to think and express ideas with clarity is invaluable.
There is no more important skill for your career than writing.
Why?
Good writing indicates clear thinking. The ability to think and express ideas with clarity is invaluable.
Good writing is one of the core skills of marketing.
It's everywhere—from ads, blogs, and emails to landing pages, product tours, and in-app messages.
It's everywhere—from ads, blogs, and emails to landing pages, product tours, and in-app messages.
Unfortunately, for me, I write in code. My syntax is:
> If_, then_
> Since _, therefore _.
> If _ works, repeat.
Unemotional. Pure logic.
To top it all off, English is not my first language.
> If_, then_
> Since _, therefore _.
> If _ works, repeat.
Unemotional. Pure logic.
To top it all off, English is not my first language.
Lately, I’ve been more intentional about improving my writing.
It starts with getting into a habit of writing. Then, ask more experienced writers to review your work.
(Shameless plug: I've even written a book coming out soon productled.com/book/onboardin… )
It starts with getting into a habit of writing. Then, ask more experienced writers to review your work.
(Shameless plug: I've even written a book coming out soon productled.com/book/onboardin… )
Not sure where to start? Here are some helpful resources to improve your writing:
@kaleighf wrote this guide to help you become a better writer in 30 days.
kaleighmoore.com/blog/2021/3/1/…
@kaleighf wrote this guide to help you become a better writer in 30 days.
kaleighmoore.com/blog/2021/3/1/…
@Julian also wrote this thread on his writing process. It’s 🔥
https://twitter.com/Julian/status/1390744754065977348?s=03
3/ Relationship Building
As an introvert, I despise networking events.
So, I kept to myself and didn’t make any marketing friends. That was a mistake.
As an introvert, I despise networking events.
So, I kept to myself and didn’t make any marketing friends. That was a mistake.
Marketing is hard. Anyone who tells you otherwise is an outlier.
To have a community to support you and give you ideas is a career booster.
To have a community to support you and give you ideas is a career booster.
It’s only in the last two years that I’ve actively sought marketing communities and connect with other marketers.
It's made a huge difference in getting a fresh perspective on the things I'm working on.
It's made a huge difference in getting a fresh perspective on the things I'm working on.
I’ve found my “people” and “shine crew” through @coreyhainesco’s Swipe Files marketing community.
You know who you are. Thank you.
swipefiles.com
You know who you are. Thank you.
swipefiles.com
Corey is also doing a bootcamp for marketers, where you get to practice marketing tactics with a few dedicated folks.
What a better way to bond than through a kickass bootcamp!
Fill out this form if you're interested.
swipefiles.com/bootcamp
What a better way to bond than through a kickass bootcamp!
Fill out this form if you're interested.
swipefiles.com/bootcamp
That’s all folks!
What's the marketing skill you wish you learned first?
Leave a comment below. Or send me a DM and we can chat.
Thanks for reading!
What's the marketing skill you wish you learned first?
Leave a comment below. Or send me a DM and we can chat.
Thanks for reading!
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