Competition is like a mountain range.
Look at it from a distance, and the silhouette looks threatening and imposing.
Look at it from up close, and you’ll see intricate details, unique and different landscapes, never what you thought it would be from a distance.
Look at it from a distance, and the silhouette looks threatening and imposing.
Look at it from up close, and you’ll see intricate details, unique and different landscapes, never what you thought it would be from a distance.
You'll find that what looked scary at a distance is something else entirely when looked at closely.
That service you thought would be your direct competitor? Their feature-set is tailed to larger B2B customers while you're building for freelancers and small businesses.
That service you thought would be your direct competitor? Their feature-set is tailed to larger B2B customers while you're building for freelancers and small businesses.
At the same time, what looked like "just another small hill" turns out to be a potential source of trouble — maybe not today, but in a few years' time.
Good thing you started looking at it early.
Good thing you started looking at it early.
The important thing is to focus on your own journey. Consider the competitive landscape to be an important part of the adventure, but not the main character. You need to keep an eye on it from time to time, but your own path is much more important.
For my own SaaS @permanentlinkhq, this is very important. I have a LOT of competition: link shorteners, link branding tools, and many marketing suites.
But I don't look at them too often. I am building the perfect tool for writers who hate link rot. Those are the people I serve.
But I don't look at them too often. I am building the perfect tool for writers who hate link rot. Those are the people I serve.
And they aren't being served (well) by my competitors. I'll keep an eye on them, but my focus is on my customers.
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