A lot has been said recently about the IDF spokesperson unit conveying misleading information for operational purposes. But another less talked about aspect is the use of different messages and even personas, depending on their targeted audience.
A few recent examples >>>
A few recent examples >>>
In English they said our strikes on Gaza are aimed solely at terror targets, and that great efforts are made to ensure civilians wouldn’t be hurt.
In Hebrew the strikes were "the furthest thing possible from 'surgical'" & are conducted even at the price of harming civilians.
In Hebrew the strikes were "the furthest thing possible from 'surgical'" & are conducted even at the price of harming civilians.
The Unit's Instagram page in Hebrew features a 'before and after' graphic of a high-rise tower block in Gaza being destroyed.
They preferred not to invite their English-speaking followers to see that harsh contrast, by not uploading any such post.
They preferred not to invite their English-speaking followers to see that harsh contrast, by not uploading any such post.
As former soldiers the difference between what the Spokesperson says & reality is all too familiar. In previous Gaza operations, which many of us fought in, they initially boasted of massive shelling and immediately afterwards explained that we actually did a 'surgical bombing.'
Sometimes it seems that the PR is more important than the reality on the ground.
It’s still unclear what the damage on the ground is exactly, but according to Palestinian health authorities as of this morning 139 are people dead, including 38 children.
It’s still unclear what the damage on the ground is exactly, but according to Palestinian health authorities as of this morning 139 are people dead, including 38 children.
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