Thread by @bowtiedopossum

Why you should start your career in e-commerce analytics if you’re just starting your first job.

I know @BowTiedBull says that you should go into sales because it’s strictly performance based. I completely agree on that front.

There’s a hidden benefit that’s not talked about.

If you’re willing to sacrifice the initial bump in income from a sales job vs an e-commerce job

AND

Your ultimate goal is to start a business to escape corporate America.

Then hear me out.

E-commerce analysts are in a unique position in large companies. Not agencies. Large companies. They have an excuse to get access to EVERYTHING.

Corporate e-commerce people are mostly project managers managing specialists and managing agencies.

Agencies. Read. Specialists.

Most people blow this opportunity. They manage their projects and go home for the day.

The analytics folks can sit in any meeting, contact whoever they want, build relationships, and LEARN anything from a specialist that is paid to teach you.

Agencies kiss ass and want to please their clients. It’s not a bad thing but it’s a unique opportunity for you. It’s an opportunity to ask them questions about your side business disguised as work that they’re being paid for.

Want to learn about Search Engine Marketing?

I have four agencies in four countries that will jump at the chance to kiss ass.

SEO? An in house person and two agencies.

Display/social/top of funnel? Three agencies.

Affiliate? A world class woman in FL that won’t go out on her own again because of some SEC trouble.

All things Google products? One of the top Google partners that handles any GA/GTM/etc problems I can’t figure out on my own.

Copywriting/development/merchandising/Amazon/etc? Yeah I have all those too.

*IF* your goal is to start an online business..

Then this might be a space to look into.

Most people join as a job and don’t see the opportunity to learn with the end result of leaving corporate America permanently.