Everyone likes to think that growth in life is linear. That's a lie.

@BowTiedBull likes to say that growth in life is a step function. Not a lie.

When talking about a digital businesses. Either affiliate marketing, ecommerce, or anything else, it's an exponential function. 👇
This shows the difference. Image
Let's dive into some examples of sites.

Substack.com Not exact but doesn't look like a linear or step function to me.

There's always a point of slow growth followed by rapid exponential growth if you're doing everything right. Image
Of course, it can't be *exactly exponential*. A true exponential function would eat the entire internet in a few months.

Let's look at Amazon revenue growth. Image
The reason why *most people* that try to start an online business fail is because they give up.

They don't realize that business in the digital realm is like compounding interest.

It takes time. Don't give up too soon.

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More from @bowtiedopossum

30 Aug
1 Simple Hack That Saves Me Thousands of $$$ And Hundreds Of Hours Per Year!!

Now that we have the cheesy headline out of the way, there is a mental model that I use that has been supremely helpful with procrastination and decision making.

👇
Habits are engrained by action. You do something once, it’s a higher probability that you’ll do it twice.

Twice leads to a higher probability of a 3rd time.

This is how habits are formed.

**Mentally extrapolate your decisions over a year timeframe or more**
When I decide to take an action, I imagine taking that action every day, week, or month. If this becomes a habit, how will this affect my spending, life, and time management.

Let’s look at some practical examples.

If I don’t feel up for leg day, I imagine what my body will…
Read 8 tweets
18 Jul
Alright. So you want (actually need) to start an online business. There’s four revenue models that a first timer is left with taking.

1. E-commerce
2. Affiliate
3. Display
4. Newsletter

I’m obviously leaving out a lot of models because they’re less suited for the beginner.
Beginners should NOT enter the following models until they’ve built up their “digital muscles”. I know there’s crossover with the above…

Lead generation and data collection (to sell).
*E-commerce*

Your can either sell your own product, resell, drop ship, or strike a deal to sell someone else’s product.

Creating your own product has the most upfront cost and risk but carries the best margins.
Read 14 tweets
6 Jun
If you ever plan to grow a digital business to any substantial size.

This is the most important tweet you’ll probably never read.

Two things are imperative to know when scaling an online business.

1. Incentives
2. Attribution

👇
*Incentives*

I don’t mean your customers incentives. @BowTiedBull has already covered how to sell and provided a ton of resources.

I mean your supposed “partners’” incentives. Agencies, advertising networks, employees, etc. People that you pay to help grow your business.
Know that they absolutely don’t care about your business growing. At all.

They care about the money you pay them and making you believe they provide value for that money.

*Which is fine. As long as you know that.*
Read 9 tweets
22 May
*Attribution*

Google Analytics uses last non-direct click attribution.

If you don’t know what that is. Google it. This is Twitter, not a blog post.

FB and other “display” advertising uses view through attribution.

Again google it.

Thread 👇
In the beginning when your brand isn’t known, view through attribution is pretty accurate. The tracking technology is pretty spot on *for now*.

As your brand expands, view through attribution becomes less and less reliable.

Why? 👇
First. You start showing ads to people that would have bought from you anyways

Second. When you start trying to solve that problem with suppression lists, your suppression lists are what @BowTiedDonkey’s food turns into

Do *YOU* use the same email and browser for FB as shopping
Read 7 tweets
16 May
Why you should start your career in e-commerce analytics if you’re just starting your first job.

I know @BowTiedBull says that you should go into sales because it’s strictly performance based. I completely agree on that front.

There’s a hidden benefit that’s not talked about.
If you’re willing to sacrifice the initial bump in income from a sales job vs an e-commerce job

AND

Your ultimate goal is to start a business to escape corporate America.

Then hear me out.
E-commerce analysts are in a unique position in large companies. Not agencies. Large companies. They have an excuse to get access to EVERYTHING.

Corporate e-commerce people are mostly project managers managing specialists and managing agencies.
Read 8 tweets

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