3 Things that we contiously need to refine to win people's ..

1. Attention
2. Time
3. Cooperation Image
1/ Attention

People are like walking zombies, scrolling through social media feeds. We need to give them a "slap in the face" to get noticed.

A slice of reality.

Something really close to them.

Something they really care about.
2/ Time

When we have their attention, we can command their time.

Don't rush in for the sale or to win our point of view.

Instead, take our time to understand them. Where are they coming from, how can we help.

With enough time, we can convince anyone.
3/ Cooperation

Finally, to get them to take the desired action, buy from us or execute our ideas.

Show them it's next logical steps,

And take a step back.

Let them decide for themselves.
"Lose the battle, Win the War".

"We lose some, Win some."

We can't win everything, so pick our battle.

There's no point winning the debate if we had to burn the bridge.

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More from @edwin_masripan

18 May
Siapa ada Kedai Makan yg Struggling dengan Sales Merudum?

Saya nak share Digital Marketing Strategy, Pricing Strategy dan Customer Strategy.

Cukup 20 RT, saya sambung Thread ni.

Nota Kaki: Saya pernah buat F&B dan gagal. Ini perkara saya patut buat dulu.
Saya minta 20 RT je. 50 yang datang.
Terima kasih.

Baik kita Mulakan.

1/ Faham Kedai Makan Jenis Apa.

Routine atau Celebratory?

Makan hari-hari atau Special Event sahaja?

2-2 ni attract mindset customer segment berbeza.

Saya assume kedai ini routine, jual goreng2.
2/ Digital Marketing.

Tak perlu ada website. Tapi kita perlukan RUMAH digital.

Supaya apa2 activity posting kita ada tempat pengakhir dia. Boleh jadi FB page, IG page .. yg saya paling suka, Google Places (sebab rating).

Daftar sini dulu business.google.com
Read 23 tweets
17 May
Semalam @TheAleem ada share pasal T-Shape.

Maka saya ambil peluang untuk update diri sendiri, cari apa yg tak pandai dan pandai.

Bila kita kenal diri sendiri, lebih mudah kita utk focus apa yg kita nak specialized.

Sebelum tu, T-Shape Knowledge ni natang apa?
1/ Tujuan T-Shape

"Jack of all trades, master of none".

Bila semua benda nak master, end-up semua benda tak tercapai. T shape ini bagi memastikan kita pilih pengkhususan yg paling sesuai.

Semua benda boleh buat, tapi productive nya 1 benda.
2/ Melintang.

Bila tahu banyak benda, dan tak betul2 master, kita jadi Generalist.

Semua ambil tahu, semua boleh buat.

Generalist ni ramai.
Read 10 tweets
16 May
Most B2B Websites Copywriting are Boring and Dull.
And they hide behind pretty pictures while their content (text) remains boring.

I spend 6 years studying how Tech giant B2B write in their website (and still learning)

Here’s what I observed.
B2B is Complex. There are many layers to peel.

The people are complex and have different worldly views.

Every department has different sets of problems and aspirations.

e.g. What works for the sales team, may not work for the procurement team.
1/ They don’t focus on me or you, instead of us.

Me - Everything about the organization & products

You - About customer problems and aspirations.

US - About what we can do together.

B2B engagement relies on cooperation from customers/ clients.
Read 11 tweets
23 Mar
You are Expensive!

Sales Objection:

How do you reply when people say you are expensive?

What is the comeback line?

How can we soften the blow?

How to win the sales for a service-based business.

👇🏼👇🏼
My price is usually 50~200% of the market value compared to other Web Designer.

- No better design than anyone else
- Very small team
- Same technical knowledge
- Smaller Scope, a shorter timeline

But we win almost 85% of the time.
What I'm about to share is a time tested method.

- It's psychological
- It's human to human
- It's philosophical
- It's dead simple

We've been doing this for more than 3 years.
It becomes second nature.

Give it a shot.
Read 14 tweets

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