In 1994 a Portuguese-American neuroscientist revealed the findings of his research and experiment. The results were shocking
His discovery contradicted the popular belief of his time.
But what he uncovered about human nature forever changed the world
Here's what he discovered
His discovery contradicted the popular belief of his time.
But what he uncovered about human nature forever changed the world
Here's what he discovered
Firstly
Do this experiment.. ask any 5 people if they consider themselves rational or emotional...
For real do it
You may not value this information till you do it.
If you did, I'm willing to bet, that many people said they were rational than emotional.
Here's the truth...
Do this experiment.. ask any 5 people if they consider themselves rational or emotional...
For real do it
You may not value this information till you do it.
If you did, I'm willing to bet, that many people said they were rational than emotional.
Here's the truth...
They lied.
Professor Damasio conducted this intriguing experiment...
He took a couple of people who were completely normal, everyday people, but had one little issue.
They were emotionally impaired. i.e.
They had issues with the emotional part of their brain.
Professor Damasio conducted this intriguing experiment...
He took a couple of people who were completely normal, everyday people, but had one little issue.
They were emotionally impaired. i.e.
They had issues with the emotional part of their brain.
his discovery?
He found out that even though these people were normal, yet.. they found it impossible...to make simple decisions. Something as simple as what to have for lunch.
i.e They knew they were hungry, but found it impossible to actually decide what they'll eat.
He found out that even though these people were normal, yet.. they found it impossible...to make simple decisions. Something as simple as what to have for lunch.
i.e They knew they were hungry, but found it impossible to actually decide what they'll eat.
His conclusion?
Which has been validated with more research.
People make decisions based on emotions and then justify it with logic.
Now let me ask you...
why won't you jump in front of a moving bus?
if you answered "Because it doesn't make sense"
You lied.
Which has been validated with more research.
People make decisions based on emotions and then justify it with logic.
Now let me ask you...
why won't you jump in front of a moving bus?
if you answered "Because it doesn't make sense"
You lied.
It's because you are afraid.
The emotion "fear" is the reason why.
You immediately came up with other reasons why you wouldn't jump.
So what does this mean for you?
First Appeal to emotions, back it up with logic.
People would quickly nod in agreement.
The emotion "fear" is the reason why.
You immediately came up with other reasons why you wouldn't jump.
So what does this mean for you?
First Appeal to emotions, back it up with logic.
People would quickly nod in agreement.
This is why many communicators, start a message by cracking a joke, telling a story... something to get your emotions working... and then slips in their message.
Every copywriter knows this.
So next time you want to give a speech or write a copy remember this simple lesson.
Every copywriter knows this.
So next time you want to give a speech or write a copy remember this simple lesson.
If you learnt something new.
Kindly consider following @bruno_nwogu and RT the first tweet.
Kindly consider following @bruno_nwogu and RT the first tweet.
https://twitter.com/bruno_nwogu/status/1394590011828412418?s=20
TL: DR
It's scientifically proven that people are more emotional than logical.
Your message would have a higher chance of acceptance if you begin with a message that appeals to your audience's emotions.
It's scientifically proven that people are more emotional than logical.
Your message would have a higher chance of acceptance if you begin with a message that appeals to your audience's emotions.
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