I've read the lead essay by @DavidCStark6 and @ivanapais from "Power and Control in Platform Monopoly Capitalism" and some other pieces. sociologica.unibo.it/article/view/1… I found this work a bit disconnected from the newest evolution of the "so-called" platform economy.
More specifically, I think I see two issues: first it doesn't really capture how the continued drive towards niche(r) marketplaces is pushing the pendulum more towards supplier enablement vs componentization, seems that the whole discussion is still anchored on that idea of ...
asset-light horizontal marketplaces that we used to see in the first/second wave and doesn't capture major trends such as creator/passion economy and vertical b2b marketplaces that now largely play counterpart to the GAFA/UberForX/AirbnbForX narrative.
It also doesn't capture how the marketplace element and the "take rate" monetization schema is complemented by several different dimensions such as Saas and Extension platforms (see: stories.platformdesigntoolkit.com/pricing-platfo…)
it shows an academia that is slow to catch emerging patterns probably because its disconnection from praxis. Platforms / org. dev. is a social practice and needs a praexology approach imho to be fully understood.
In a few words I think you can't understand platform-making just as an observer, you need to be with/be a platform maker to fully grasp it.
Interesting work in any case to catch up with
cc @mbauwens
• • •
Missing some Tweet in this thread? You can try to
force a refresh
At @Boundaryless_ we recently spent a few weeks researching the key aspects of *pricing* in platforms and marketplaces to provide the key challenges: here's a thread with what I've learnt 🧵 👇
One of the highlights of a recent conversation we had with @JamesCurrier was that as we move into more vertical/managed marketplace opportunities, a mix of platform-provided services often complements the "transactional" nature of the marketplace and pricing becomes strategic
When thinking about pricing in a platform-marketplace one needs to understand that there are at least 3 contexts where pricing is a fundamental question to be addressed: (1) the transactional marketplace; (2) the product side; (3) and the extensions of the platform.
𝐎𝐧 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐭𝐨𝐦𝐢𝐜 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬
"best products map to how customers think about their workflow. They match the abstraction level of their customers: not too high that it’s unusable, but not too low that it’s hard to use easily or extend..."
"These are the core concepts around which the entire product is built. They not only align with how customers think of their workflow, but often crystallizes for customers how they ought to. "
The transformation of the firm when transaction cost plummets and potential grows at the edge (a thread)
👇1/18
What is happening in the context of organizing? 1) transaction cost plummets thus elements of the workflow that can be leveraged from outside a firm become more and more compelling (the ratio between transaction cost and interaction value plummets)
2/18
2) As potential grows at the edge many small players become able to provide services vs one big player
3)Contracting cost declines and contracts become abstracted and standardized through technological means (e.g. smart contracts)