This paper explores the core personality traits of entrepreneurs:
∙ Capable
∙ Hubristic
∙ High self-esteem
∙ More likely to have done “illicit activities”
But here's the key line: "The number one predictor of entrepreneurship is asymmetric information about skill levels."
I discovered this paper when @wolfejosh shared it a few years ago.
He mentioned a quote from William Blake: "I must create a system or be enslaved by another man's; I will not reason and compare: my business is to create."
By asymmetric skill levels, the authors refer to people who are more talented than they are credentialed. They're the kinds of people who know how to build a business, even though they never went to college.
Being under-estimated makes them more likely to start a company.
I know a ton of successful entrepreneurs who had a “secret first gig” which helped them earn enough money to become financially sustainable and eventually, take a risk.
But because so many of these first gigs were sketchy, they’re conveniently left out of the personal narrative.
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They're trained to evaluate ideas from a kaleidoscope of perspectives. They think like intellectual boxers, who understand ideas by making them fight with each other.
Their thinking is bloody, but boy is it effective.
In particular, I admire their patience with ideas.
Most people jump to moral conclusions when they find a new idea. A good philosopher has none of that hubris. Through critique and dialogue, they simply try to understand it instead, knowing that understanding is a slow process.
While the rest of us judge ideas, philosophers critique them.
They think dispassionately because they welcome the idea of being corrected, and in turn, updating their worldview. Thus, they welcome self-criticism, so long as it's done with a posture of intellectual generosity.
The Simpsons secret to writing: Create an imperfect world, then improve it.
First, flood the page with ideas. Then, edit.
“Since writing is very hard and rewriting is comparatively easy and rather fun, I always write my scripts all the way through as fast as I can, the first day, if possible.”
1. The paradox of reading: The books you read will profoundly change you even though you’ll forget the vast majority of what you read.
2. The paradox of writing: Great writing looks effortless. But because the ideas are so clear, casual readers don't appreciate how much time it took to refine them.
3. The paradox of creativity: Your work is done when it looks so simple that the consumer thinks they could've done it, which means they won't appreciate how hard you worked.
I like the motto: “Don’t put-spend your competitors. Out-teach them.”
If you have a unique perspective, a solid product, and know how to spread your message on the Internet, you don’t have to spend money on paid marketing.
For information products, the Internet is inverting the way we’ve always done things:
Old method: Say little in public, share everything with customers.
New method: Say everything in public, but distill and refine ideas for customers.
(Simplified, but directionally true.)
“Education is a soft way to get your name — and your product’s name — in front of more people.
And instead of a hard sell “buy this product” approach, you’re getting attention by providing a valuable service.
People who you educate will become your evangelists.”