I like the motto: “Don’t put-spend your competitors. Out-teach them.”
If you have a unique perspective, a solid product, and know how to spread your message on the Internet, you don’t have to spend money on paid marketing.
If you have a unique perspective, a solid product, and know how to spread your message on the Internet, you don’t have to spend money on paid marketing.
For information products, the Internet is inverting the way we’ve always done things:
Old method: Say little in public, share everything with customers.
New method: Say everything in public, but distill and refine ideas for customers.
(Simplified, but directionally true.)
Old method: Say little in public, share everything with customers.
New method: Say everything in public, but distill and refine ideas for customers.
(Simplified, but directionally true.)
“Education is a soft way to get your name — and your product’s name — in front of more people.
And instead of a hard sell “buy this product” approach, you’re getting attention by providing a valuable service.
People who you educate will become your evangelists.”
— @jasonfried
And instead of a hard sell “buy this product” approach, you’re getting attention by providing a valuable service.
People who you educate will become your evangelists.”
— @jasonfried
The formula is simple, but not easy:
1) Develop a unique perspective about the world that other people want to hear.
2) Share that unique perspective and teach people along the way.
3) Launch a product that builds upon your unique perspective.
Then, spend less than you make.
1) Develop a unique perspective about the world that other people want to hear.
2) Share that unique perspective and teach people along the way.
3) Launch a product that builds upon your unique perspective.
Then, spend less than you make.
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