Why documenting your business may be the boring secret that can unlock your business growth.

Many of the steps, frameworks, and mindsets...

start with documenting your business, its context, and how to run it...
1. Whatever you focus on, gets better.

By writing out how to do key processes, you'll bring them to the front of your mind.

Some of these may have faded to the background as you have grown.

Bring them back to focus for everyone and watch them get better.
2. With more knowledge comes new ways

As you focus on these older, key processes, you may have grown in

- employees
- knowledge
- resources

You'll have fresh ideas to make them better.

We don't focus on the minutia. Documenting forces this, and you'll find great improvements
3. Repeatable for anyone

When you are small, you figure out what really matters to clients and what doesn't.

As you scale, new people didn't go through this learning curve.

So quality deteriorates as your churn/hire.

You can document whats important, and perpetuate it.
4. Brand Protection

As further figure out what your customers want, you build a brand around delivering on that value.

You can protect what you stand for by documenting your systems.

You build in a consistent method of doing business.
5. Reduce the need for YOU!

Everyone has a limit to the number of decisions you can make in day.

You need to create a business that doesn't require you for every one of them.

While this is gratifying to the ego, its limiting to your growth
6. Increase your value by becoming a machine

The more your business is a machine that can be bought and integrated into other systems, the higher the value is and the lower the risk is.

Whether you want to lower risk of your own net worth, or potential buyer - document.
7. Lower stress

Every time there is a problem that causes you a sleepless night, there is an opportunity to mitigate that happening again through process/system adjustment.

Overtime, your overall stress will be reduced through great systems.

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More from @joshuamschultz

20 May
Here is a gentle intro to process improvement.

Not the first step, but one that will give you a quick win!

You can use this to
- save money
- lower time spent
- lower friction for your people

Let's dive in 👇🏼
We want to make getting work done, in the way we want it, the path of least resistance for all of our workers.

We can use Procedure Analysis.

This is a breakdown of each step, along with some data.

1. Writing it down brings focus to the step.
2. The data helps us prioritize
1. Know your basic symbols

- Square: Activity or Process
- Diamond: Decision or Inspection
- Arrow: Movement or Transport
- Semi: Delay or Buffer
- Down Triangle: Storage Image
Read 16 tweets
20 May
Organisms adapt, and thus survive.

Species remain through 1000s of generational adaptations.

Your business needs to adapt like a living organism to survive.

Here are four ways to implement this…
1 employee feedback and ideation

No, this is not comment cards.

This is a real system to vet, discuss, and implement ideas from lowest levels on up.
2. Customer and market feedback

You must have a systematic method of keeping your pulse on

- market changes
- product / industry developments
- tech advances
- customer preference shifts
- customer needs
- evolving wishes with target market
Read 5 tweets
16 May
This will shock NO ONE on twitter... but IRL - people think I'm crazy.

I actually have a specifically timed Avocado System.

This is 100% true.
When you go to the store, the ripe ones are picked first.

I will not change when I shop (read: my wife refuses to go shop) based on first dibs for avocado.

So I created a system - conveyor belt supply chain of sorts...
1. Avocados ripen fast.

Ripe Avocados are the first to go.

Even if you get them, they overrippen quickly and often lead to waste.

You are fighting both availability and time.

We need to start in a different place.
Read 10 tweets
16 May
Why I Love Small Business...

... Especially Process & Systems.

Its a story of people, underdogs, belief, and the industrial machine that has crushed it.
People are the ultimate reason.

They have needs - and thus we develop and sell.

They need to participate economically - and thus we employ and use.

They have social desires - and thus we build and facilitate community

But most of all - they have a self-image.
One of the best self-image turnarounds is when someone, anyone gets a job that

1. Gives them confidence they can do
2. Money so they can buy and participate
3. Team so they are part of something bigger than themselves
4. Challenges to learn and grow
Read 12 tweets
16 May
Common, but no so obvious reasons, small businesses have a hard time growing
1. Holding on to shovels

Lots of companies lose track of the digging.

They get distracted (or have analysis paralysis) on simply executing.

They deliberate on:
- New Hires
- Which Tools
- Sales Tactics
- How to incentivize

Grab a shovel and dig!
2. No Trust

This isnt about trusting your coworkers with your wallet.

If you don't trust the work, the data, the spreadsheets prepared by others - you redo yourself.

So many companies redoing the same thing across the organization... because they don't trust other's versions.
Read 5 tweets
6 May
Scaling B2B (especially in industrial) is hard.

Cold Email/Call was my best sales method.

However, my second best, and far more powerful, is what I am going to show you below.

I have set this up for a few companies (not my own) and they have brought in 2-10mil in new business!
1. The premise: The current corporate buyer / decision-maker is increasingly from an internet / digital background.

Hence: The like to learn and research online BEFORE talking to anyone.

By the time they talk to you, they know what they want.
2. The need: The current enterprise/seller needs to have data-backed approaches to dealing with buyers, and this need will increase year to year.

Generic conversations will have lower and lower conversion rates.
Read 32 tweets

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