Why documenting your business may be the boring secret that can unlock your business growth.
Many of the steps, frameworks, and mindsets...
start with documenting your business, its context, and how to run it...
1. Whatever you focus on, gets better.
By writing out how to do key processes, you'll bring them to the front of your mind.
Some of these may have faded to the background as you have grown.
Bring them back to focus for everyone and watch them get better.
2. With more knowledge comes new ways
As you focus on these older, key processes, you may have grown in
- employees
- knowledge
- resources
You'll have fresh ideas to make them better.
We don't focus on the minutia. Documenting forces this, and you'll find great improvements
3. Repeatable for anyone
When you are small, you figure out what really matters to clients and what doesn't.
As you scale, new people didn't go through this learning curve.
So quality deteriorates as your churn/hire.
You can document whats important, and perpetuate it.
4. Brand Protection
As further figure out what your customers want, you build a brand around delivering on that value.
You can protect what you stand for by documenting your systems.
You build in a consistent method of doing business.
5. Reduce the need for YOU!
Everyone has a limit to the number of decisions you can make in day.
You need to create a business that doesn't require you for every one of them.
While this is gratifying to the ego, its limiting to your growth
6. Increase your value by becoming a machine
The more your business is a machine that can be bought and integrated into other systems, the higher the value is and the lower the risk is.
Whether you want to lower risk of your own net worth, or potential buyer - document.
7. Lower stress
Every time there is a problem that causes you a sleepless night, there is an opportunity to mitigate that happening again through process/system adjustment.
Overtime, your overall stress will be reduced through great systems.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
Its a story of people, underdogs, belief, and the industrial machine that has crushed it.
People are the ultimate reason.
They have needs - and thus we develop and sell.
They need to participate economically - and thus we employ and use.
They have social desires - and thus we build and facilitate community
But most of all - they have a self-image.
One of the best self-image turnarounds is when someone, anyone gets a job that
1. Gives them confidence they can do 2. Money so they can buy and participate 3. Team so they are part of something bigger than themselves 4. Challenges to learn and grow