Its a story of people, underdogs, belief, and the industrial machine that has crushed it.
People are the ultimate reason.
They have needs - and thus we develop and sell.
They need to participate economically - and thus we employ and use.
They have social desires - and thus we build and facilitate community
But most of all - they have a self-image.
One of the best self-image turnarounds is when someone, anyone gets a job that
1. Gives them confidence they can do 2. Money so they can buy and participate 3. Team so they are part of something bigger than themselves 4. Challenges to learn and grow