It is getting over a $1BN annual investment with a plan for $100BN+.
And it will change the world.
Here is my summary 👇🏽👇🏽👇🏽
On a plane ride with no internet, I just read @JeffBezos speech “The Purpose of Going to Space” and about @blueorigin
I’m inspired! What a mission...
His POV is beautiful, incredibly compelling and clearly articulated.
Going to space is NOT about finding another planet to live on.
It’s about preserving and augmenting the most amazing planet we know: EARTH.
“Earth is heaven.”
A long range problem that requires us solving via space: energy consumption is growing at 3% per year INCLUDING all the efficient gains.
Humans use 10k watts of power. And we get amazing benefits from it.
We want this to grow and not be constrained.
3% compounded means our consumption doubles every 25 years.
In 200 years, we will need every inch of earth covered in solar cells to provide that energy. That won’t work.
And again that 3% number includes efficiency gains from computing, flight etc.
To avoid rationing, let’s move out to the solar system.
“We have practically unlimited resources in space.”
What does this look like? And how do we accomplish it?
First, imagine 1 TRILLION human beings. Thousands of Mozarts. Billions of artists, mathematicians. Lots of Steve Jobs and jeff bezos. Wow.
This would be wonderful.
Bezos looks to Gerard O’Neills work for this vision.
He’s a Princeton professor and with a group of researchers, he concluded: the surface of a planet is not actually the best place.
Earth is limited and Mars is far away! Other planets of issues around gravity and comms.
Instead, dream about space colonies surrounding earth.
Normal gravity. Close to the sun. Rich, luscious landscapes, new cities, unique parks/areas to visit.
Easy to travel to each other and to earth.
No one knows how these colonies will build and interact.
New entrepreneurs inventing ways this future society works.
But this will be the work of our grandkids and beyond.
For this to work, it’s our job to build the infrastructure and beginnings.
Bezos humbly notes how @amazonnews couldn’t have exist without prior postal infrastructure from USPS, payments from credit cards or computing networks.
He wants to build this for the Bezos of 2200!
“We’re going to build a road to space, and then amazing things will happen.”
In order to do this, there are two areas he believes we need to solve:
1) radical reduction in the cost of launches.
2) use of in space resources.
This is where he is focusing Blue Origin.
For 1), the key is reusable rockets.
Fuel is cheap. Today’s rockets are like throwing away your car every time you go to the mall!
More trips are required to make this more reliable. Like air flight.
The flywheels for 1 are: cost, reliability and on time launches.
As a reminder, these are things that are stable in time that you can build around.
Amazons flywheels are low price, vast selection and fast delivery.
The key to 2 is the MOON. It’s close by (3 days vs Mars 2 years), it has water and it’s much easier to launch off of because of low gravity.
Infrastructure needs to be built on the moon with rovers.
Bezos incisions earth as ONLY for living and light industry.
All heaven industry will be on the moon and in colonies.
And he’s putting his money where his mouth his.
He invests over $1BN per year and expects to invest the majority of his fortune in @blueorigin
This was a bit random but I feel so inspired and kept imagining handing this to my son in a few years to inspire him to build for the future of humanity!
But I believe going to a “traditional college” is still important and relevant.
AMA.
My reasons: 1) there’s a joy in meeting people and forming lifelong bonds hard to replicate outside this experience. 2) structured learning is still helpful and meaningful. Grades do demonstrate credibility, determination, smarts, etc
3) like any shift in responsibility/life, there’s maturing that happens that’s valuable. 4) networking and “brand” are still valuable. 5) doors that colleges are open for careers services are real.
A lot is written about metrics for a VC funded entrepreneur: burn rate, mos of runway, time to next funding, etc. I have bootstrapped multiple cos to 8 figures in revenue + invested/see into several more. What metrics matter for the bootstrapped entrepreneur? A thread…
Below are my "top 5" metrics + examples + tactics for an early stage company with little to no funding Note: these metrics can be used by VC backed entrepreneurs trying to stretch a dollar/be resourceful with cash. Let the countdown begin...
#5 - Debt capacity against assets/sales - one of the most important things we did early @ampush was we borrowed (factored) against our receivables. Back then, it was still pretty old school/sharky but today there are myriad of options like @getclearco, @AssembledBrands & settle
If you are a CMO or marketer complaining about rising CPMs, you are outing yourself as a bad marketer. Short 🧵
FB and other platform CPMs are set by the marketplace bidding on impressions (what other companies are willing to pay). If your CPA is growing at the same/faster rate as market CPMs, it means your marketing is not improving relative to other marketers.
Consistently and rapidly testing TO find better creative, better LPs, better offers, etc is the only way to improve your yield per impression. And then your CPA should DECREASE even as CPMs INCREASE.
Do yourself and spend 5 mins watching this TED talk by my friend @RicElias. The 3 things he learned while his plane crashed never get old... 👇🏽ted.com/talks/ric_elia…
1. What would you get done that you’re waiting on because you think you’ll be here forever?
2. How would you change your (most important) relationships and the negative energy within them?