World Health Organization (WHO) Profile picture
May 21, 2021 12 tweets 9 min read Read on X
Misleading claims from formula companies can confuse parents, often undermine #breastfeeding

The International Code of Marketing of Breastmilk Substitutes bit.ly/2VhRbHz
Celebrate the 40th Anniversary of the International Code of Marketing of Breast-milk Substitutes with @DrTedros and @unicefchief

🗓️ TODAY
🕑 14h00-15h30 CEST

Register here bit.ly/3yvwuri

#breastfeeding
Parents can get biased advice on #breastfeeding when medical training is paid by formula companies.

The International Code of Marketing of Breastmilk Substitutes bit.ly/2VhRbHz
Formula companies build relationships and trust with mothers to change their decisions on how to feed their babies.

The International Code of Marketing of Breastmilk Substitutes bit.ly/2VhRbHz
Free samples and subtle advertisements in hospitals and doctors clinics undermine #breastfeeding.

The International Code of Marketing of Breastmilk Substitutes bit.ly/2VhRbHz
Government should enforce laws so that parents are not targeted with aggressive and misleading marketing for formula milk.

The International Code of Marketing of Breastmilk Substitutes bit.ly/2VhRbHz
Q: What is Intl Code of Marketing of Breastmilk Substitutes aka the Code?
A: A landmark policy framework designed to stop commercial interests from damaging #breastfeeding rates and endangering the health and nutrition of infants and young children.
bit.ly/3ytW67U
Since 1981, the World Health Assembly has tried to stop the aggressive marketing tactics the baby food industry uses to promote formula feeding over #breastfeeding bit.ly/3ytW67U
#Breastfeeding is vital to a child’s lifelong nutrition, health & wellbeing.
Breastfeeding protects children from infections and saves lives. It supports emotional bonding between mothers & babies, along with other mental health benefits bit.ly/3ytW67U
#Breastfeeding reduces costs for families, health facilities & governments bit.ly/3ytW67U
40 years later, the majority of countries have enacted legislation to implement at least some provisions of the International Code of Marketing of Breastmilk Substitutes. But unfortunately, only 25 countries have implemented measures that are substantially aligned with the Code.
The Intl Code of Marketing of Breastmilk Substitutes remains as relevant today as it was 40 years ago.
Last year, some marketers of baby foods exploited the #COVID19 pandemic to promote their products by invoking unfounded fears that #breastfeeding could transmit COVID-19.

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#TraditionalMedicine has been at the frontiers of medicine & science laying the foundation for conventional medical texts.

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https://t.co/hqqn1D2idWbit.ly/47s1wlj
After testing – unsuccessfully -- over 240 000 compounds for use in antimalarials, Chinese scientist Tu Youyou, head of the Project 523 to discover a cure for chloroquine-resistant malaria, turned to traditional Chinese medical literature for clues.  There, she and her team found a reference to sweet wormwood to treat intermittent fevers. In 1971, Tu Youyou’s team isolated artemisinin, an active compound in sweet wormwood that was particularly effective in treating malaria. Artemisinin is now recommended by the World Health Organization as the first and second line of treatment for malaria....
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📌 https://t.co/MbSbU8fHnfbit.ly/47s1wlj
Norethindrone, derived from the wild Mexican yam, is one of the first active ingredients in contraceptive pills.
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