Every Email Template and Campaign You Will Ever Need
From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.
Bookmark this 💰💰💰 Thread
If you've ever said to yourself "I don't know what to write about" this thread will help you.
Use the ideas in this thread as a "grab a bag" of email ideas.
Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.
Quick PSA:
These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)
All I ask is that you retweet ☝ tweet above to share the knowledge.
Let's get right into this...
#1 New product launch
Purpose: To promote a new product
Note how simple but effective the creative is for this
#2 Holiday's
Purpose: To relate your product to a current holiday
Pro tip: New Years are always a good time to promote as everyone is feeling positive and in buying mode
#3 Educational/Blog Content
Purpose: To share valuable content with your followers.
It's important that you email value to your readers otherwise you'll burn out your list.
This is a good example of an email that drives traffic to a blog
#4 Special Offers/Flash sale
Purpose: To get some sales
Like I said above you don't want to ONLY run sales so make sure you mix it up
#5 Current Events
Purpose: to leverage the attention of current events and use it to promote your product
This email was used by @TheChivery to promote a product during the Superbowl and sent shortly after the Chief's won the superbowl.
#6 Celebrity/Partnership
Purpose: To use the social proof of being aligned with a celebrity/partner and boost your brand
Not everyone will have the budget to partner up with Ariana Grande but partnerships like these are incredible social proof
#7 Giveaway
Purpose: To run a giveaway either solo or partnering with another brand
These can be hit and miss depending on which brand you partner with so choose wisely.
If they work, you will get a lot of new customers
#8 Bundles
Purpose: To package up your product into bundles
These are a fantastic way to increase your AOV (average order value)
#9 Gifting
Purpose: To position your product as the perfect gift
You can use this on any date where gifts are common like mother's day, birthdays, father's day etc
#10 The Case Study or Testimonial
Purpose: To tell the reader the best case studies and testimonials to use as social proof.
Social proof is one of the most powerful ways to sell. It's also very ethical (just don't fudge them!)
#11 The Pop Culture email
Purpose: To leverage existing pop culture and tie it to your product. This can be anything from popular Netflix shows to trending topics.
If you want a good example of this, check out what @TheChivery is doing
#12 What's in the pipeline:
Purpose: Use this email to inform customers about new products you're working on.
Focus on building a relationship by keeping them up to date on what your brand is working on
#13 The villain email
Purpose: To deepen your relationship with your audience by talking about common villains
Eg if you are a vegan brand, then red meat might be your "common villain"
#14 The listicle email
Purpose: To educate and entertain your audience
Remember what I said before about not burning your list with sale after sale.
Listicles like "10 ways to x" are a great way to increase your engagement and improve open rates
#15 Piggyback
Purpose: If you're really struggling for ideas, this one works every time.
What you do is find a powerful quote/lesson from a guru/expert/influencer in your niche and use it to relate back to your product.
#16 The Friday newsletter
Purpose: To send a regular newsletter to your list.
This one is more for personal brands but it's an effective way to give value to your customers.
Eg David Perell does it with Friday Finds.
#17 The Useful Tips
Purpose: Deliver straight value to your list by giving them practical and useful tips
Eg Does your brand sell fashion products for women? You could write a blog about how to dress for the next season
#18 Breaking myths email
Purpose : To break a common myth in your niche and build authority.
This is particularly useful for health related brands.
Every niche has common myths you can break.
Eg for health, a myth might be eating more eggs are bad for you
#19 the FAQ email
Purpose: To answer all the FAQs customers send you
Make a list of all the FAQs and turn them into an email. So easy!
#20 The direct quote email
Purpose: Similar to the testimonial except your best quote from existing customers and use it as a subject line
This one always works wonders if the quote is good
//End//
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