The Premier Lacrosse League is one of the most interesting case studies in sports.

They have...
• Players Get Equity
• Social Distribution
• Content x Commerce
• League Owned Teams

Now, they are releasing the best NFT I've seen in professional sports.

Here's why 👇👇👇
1) Most people are tired of hearing about NFTs by now.

They know how the story goes. A company or individual with a large audience creates a digital token with the hopes of selling it to their fans.

The only problem?

Most NFTs are just photos or videos on a blockchain.
2) The real value of NFTs is going to lie at the intersection of:

• Highly engaged audiences
• Great creative
• Special access
• Desirable utility

If NFT issuers can put these four criteria together, they have the chance to create an incredibly valuable product.
3) The new NFT being issued by the Premier Lacrosse League is the most exciting one I've seen in sports.

The PLL created only 1 "Owner's Pass" for each of the 8 teams in the league.

The goal is to sell each Owner's Pass to the biggest superfan of the various teams.
4) The PLL Owner's Pass doesn't just get you a digital collectible

The perks essentially make you a team owner:

• Season tickets
• Mid-season call with head coach
• Tickets to awards ceremony
• Call with Co-Founders (Mike & Paul Rabil)
• Championship ring if your team wins
5) This is a great example of what NFTs will eventually look like in the sports industry.

A new way for leagues and teams to engage with their most passionate fans.

The secret isn't in the technology but rather the unique experiences, special access, and ultimate utility.
6) My guess?

Don't be surprised if the PLL's creative combination of increased access & desirable utility becomes the blueprint for NFT's in pro sports.

Check out the NFT's here:…

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Joe Pompliano

Joe Pompliano Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @JoePompliano

19 May
Kobe Bryant, Tim Duncan, Kevin Garnett, and others were inducted into the Hall of Fame this past weekend.

The part you didn't know?

A former car salesman that has never played in, coached, or broadcasted a single NBA game was also inducted.

This is his incredible story 👇👇👇
1) Let's start in 1984...

With political turmoil making living conditions in India unsafe, Nav Bhatia fled his home country — moving to Canada.

The only problem?

Despite a degree in mechanical engineering, Nav struggled to find work because of his "long beard & turban.”
2) After spending months applying to hundreds of jobs with no luck, Nav Bhatia finally accepted a job as a car salesman.

It was in the rough part of town, and he was severely overqualified, but his mission was simple:

"To prove hard work trumps hate.”
Read 16 tweets
16 May
Conor McGregor in 2007:

• Working as a plumber
• Living with his parents
• Thousands of dollars in debt
• Cashing $235 weekly welfare checks

Now, @TheNotoriousMMA is the highest-paid athlete in the world — bringing in $180 million last year.

This is his WILD story 👇👇👇
1) Conor McGregor grew up in Crumlin, a small suburb of Dublin, Ireland.

His parents say he was born with clenched fists, but as he got older, his first love was actually soccer.

He followed Manchester United religiously.

That is until one event changed everything...
2) When Conor McGregor was 12 years old, a group of boys tried to bully him after school.

They chased him all the way home.

His solution?


"Things like this happened a few times, so I thought f**k this I am going to go and train."
Read 17 tweets
13 May
Kwity Paye was selected by the Indianapolis Colts in the first round of the 2021 NFL Draft.

He has one of the most incredible & inspiring stories I have ever heard.

Spoiler Alert: His mom is the real MVP.

Time for a thread 👇👇 👇
1) First, some history.

Kwity Paye's mom was just 12 years old when a civil war broke out in her home country of Liberia.

Rival tribes would show up in the middle of the night, light houses on fire & kill people when they ran outside.

Over 250k people died, including her dad.
2) With their village destroyed, Kwity Paye's mom, dad, and older brother fled to a refugee camp in Guinea.

That's where @OfficialKwity was born, but just 5 months later, the family immigrated to the United States.

The unfortunate part?

Kwity's dad wasn't allowed to come.
Read 13 tweets
4 May
After being acquired at auction for $1,000, Medina Spirit won the Kentucky Derby just 2 years later.

The craziest part?

In addition to a $1.86M purse, Medina Spirit might now be worth $50 million.

Here are the FASCINATING financials.

Time for a thread 👇👇👇
1) Let's start with some history...

In 2019, more than 400 horses were sold at an auction in Florida.

The most expensive horse went for $200,000, while a group of 23 horses sold for the $1,000 minimum.

At $1,000, that means they only received a single bid.

(h/t @darrenrovell)
2) Now, just two years and one ownership change later, 1 of those 23 horses has made history.

Medina Spirit completed a wire-to-wire victory at the 147th Kentucky Derby this weekend.

The result?

A $1.86 million purse.

But that's just part of the story…
Read 13 tweets
21 Apr
With 12 of the world's most powerful soccer clubs joining forces to create the Super League on Sunday, the last 48 hours have been WILD.

Confused about what's going on?

Don't worry, here's everything you need to know.

Time for a thread 👇👇👇
1) Let's start with the basics of European soccer.

Each country has its own league; an English league for English Teams, a Spanish league for Spanish teams, etc.

The best teams from each league then play each other in the Champions League.

The winner is the best team in Europe
2) The problem with the current format?

The richest clubs end up financially supporting smaller teams in each country.

Also, with access into the Champions League based on recent performance, no teams are guaranteed entry each year.

This is where the "Super League" comes in…
Read 13 tweets
17 Apr
Kevin Plank built Under Armour into a $10 billion business.

The part you didn't know?

Without a college flower delivery business, it would have never happened.

This is the wild story.

Time for a thread 👇👇👇
1) Let's start in 1992...

Kevin Plank was a freshman on the Maryland football team, a walk-on that primarily played special teams.

But like any great entrepreneur, he couldn't shake his itch to start a business.

No, I'm not talking about Under Armour...yet.
2) Following the end of his freshman football season at Maryland, Kevin Plank and his friends had an idea.

With Valentine's Day coming up, they knew there would be high demand for roses, but everyone hated going to pick them up.

The result?

"Cupid's Valentine Rose Delivery."
Read 11 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!