Write like your reader talks.
Read a bunch of Internet forums about whatever you're writing about. Identify common phrases and put them into a list. Then, use their language whenever you write.
By writing like a friend, you build trust.
Read a bunch of Internet forums about whatever you're writing about. Identify common phrases and put them into a list. Then, use their language whenever you write.
By writing like a friend, you build trust.
The idea of using your reader's voice works best for tactical writing that aims to be clear and persuasive. As a writer, this strategy also helps you get inside the mind of your reader so you can speak to their specific feelings.
(h/t @dollarsanddata)
(h/t @dollarsanddata)
@dollarsanddata Copywriters should do the same thing.
They should ask questions like "What inspired you to buy our product?" Then, they should collect the most vivid phrases onto a spreadsheet they can pull from whenever they write.
Let your customers do the work for you.
They should ask questions like "What inspired you to buy our product?" Then, they should collect the most vivid phrases onto a spreadsheet they can pull from whenever they write.
Let your customers do the work for you.
@dollarsanddata I keep a list of hundreds of fun words and phrases. I look at them whenever I edit my writing. Sometimes, I'll borrow a string of words directly. But they mostly serve as inspiration for the voice I want to write with.
Here's part of the list.
Here's part of the list.
People who write regularly don't just read for knowledge. They read to learn tricks and collect raw materials for future creative projects.
Save the things that resonate with you most, even if you don't know how you're going to use them.
Save the things that resonate with you most, even if you don't know how you're going to use them.
"But then how will I find my own voice?"
Great creators are honest about their influences. They know that 100% originality doesn't exist. Instead of chasing originality, they cultivate genius by looking for nuggets of inspiration.
Full video here:
Great creators are honest about their influences. They know that 100% originality doesn't exist. Instead of chasing originality, they cultivate genius by looking for nuggets of inspiration.
Full video here:
Find things that inspire you, save the best stuff, use it as the raw material for your work, and aim to eventually transcend it.
Or, simply: Imitate, then innovate.
Or, simply: Imitate, then innovate.
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