The devious misdirection of "Modi = India", "BJP = India", "Saying something against BJP/Modi = insulting India" at play very, very clearly. See how he extends criticism of Modi as insulting India. This is the toolkit of BJP to deflect criticism on their party and mascot.
BJP toolkit in action - to conflate "Modi/BJP = India". And any criticism and seeking accountability for BJP's/Modi's monumental, fatal, hubris-filled blunders is equal to affecting India's self-esteem/national image. Nope. India is THE people. Not one Govt./party/man.
Criticising, holding a Govt accountable is part of our duty as citizens. BJP will obviously try to mix India with Modi/BJP so that people hesitate/fear holding the party/man/Govt accountable thinking, "Are we criticizing our country?". That is what BJP wants. Don't fall for it.
The one man/party truly insulting India and affecting India's image in the world. It's no wonder BJP is deviously conflating 'Modi/BJP = India' and saying anything about BJP/Modi is equal to saying it about India.
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This new ad for Greenpeace, by Studio Birthplace, is a phenomenal work of art! The story is as powerful as the hugely impressive production! The basic story juxtaposes the empty words of the British Prime Minister with a satirical device of millions of plastic waste showering 1/5
2/5 down on him and his press conference. The deluge eventually washes him down the road, into the waiting crowd. The satire is biting and incredibly effective because the team used actual quotes from Boris Johnson and his Government! What is also particularly impressive is the
3/5 exceptional production! The production company Park Village and CGI partners Method & Madness have created an accurate digital version of Downing Street. The deluge is a superb mix of VFX data simulation, high-end CGI, and 3D modeling to depict the 1.8 million kgs of plastic
Contrex is a mineral water brand from Nestle and is available in France, Czech Republic, Switzerland, and Germany. The brand differentiates itself by targeting weight-conscious consumers and targets them too, specifically. To accentuate that positioning, the brand created 1/4
2/4 an outdoor activation (that was later turned into a TV ad too) back in October 2011. The activation was by the French agency Marcel and was conducted in Paris. Instead of simply handing over bottles of Contrex to the people passing by, Marcel placed 10 pink-colored exercise
3/4 bikes in the middle of a busy outdoor area. The bikes get the attention of people walking by and one of them tentatively tries it out. She finds out that when she bikes, *something happens* that gets the attention of many other women nearby. More people/women join on the
Is the PM a joke? Allow me unravel what a monumentally self-goal this argument is. 1. **Why** were the States demanding their own procurement of vaccines? They started by pointing out their dwindling supplies. What happened? Harsh <Pankaj Chaturvedi's Thoughts> Vardhan came 1/10
2/10 down upon them in his caustic tone telling them that there is no shortage. Just deny and bulldoze ahead, eh? So, the States, looking for any/every way to get more vaccines because the Center was clearly not going to (at that point in time), sought permission to procure them
3/10 on their own. 2. Should the PM agree to *whatever* the States ask for? How many times has he done that? Is this a sign of the Emperor's newly found magnanimity? Of course not. The PM found a gap to save his face after royally bungling over vaccine procurement because of his
You are a car brand and want to showcase mileage. You could have people drive around places for long to do that. Or, you could layer in a human angle to the same theme and make it personally relatable! Renault chooses the latter, in this French ad to showcase their Captur's
plug-in hybrid E-Tech. The former cycling champ wanting to do it all over again is a wonderful human story. The brand's context is that Renault had a professional French cycling team from 1978 to 1985! That's what is shown from 1:16 to 1:20! The daughter roping in his
friends is a beautiful touch. The main device is the friends and daughter driving along with him - this serves 2 purposes: one, within the story, it fits the motivation angle, and two, it demonstrates the car's mileage. In a lovely touch, when the old man gets tired, but
There are 2 editorials (ET, Mint) on how botched the Govt's vaccination (non)policy is. Plus, 2 opinion pieces (Indian Express and ET) on the same topic. That's 4 voices in one day. 1/7
2/7 One specific angle that demands attention (Sukanta's ET piece): "The Punjab government is even approaching the international body Covax. Why should Covax deal with a sub-national entity? And what would be the impact on India’s image and international leverage?"
3/7 Partha Mukhopadhyay said this in Hindustan Times, on May 11th: "We must stop shadowboxing. In no other federal country are sub-national governments competing to buy vaccines."
Had a say on this Mid-Day story on Instagram introducing a feature to let users hide Likes at a post-level, courtesy @Aastha82: bit.ly/33KjPTg
My argument is that this is largely pointless, in any direction. Having an option to hide the number of followers is a 1/5
2/5 better indicator that people would be judged purely by the quality of their content and not based on their popularity (as decided by the follower count).
Imagine the real-world equivalent: someone in the audience gets up and says something brilliant, to the panel that is
3/5 discussing a topic. What she said becomes more important than the fact that she is a well-known person.
The option to hide Like count for posts is odd, in my view. The Like is the lowest form of social validation - takes very little effort and most of us do it even without