This new ad for Greenpeace, by Studio Birthplace, is a phenomenal work of art! The story is as powerful as the hugely impressive production! The basic story juxtaposes the empty words of the British Prime Minister with a satirical device of millions of plastic waste showering 1/5
2/5 down on him and his press conference. The deluge eventually washes him down the road, into the waiting crowd. The satire is biting and incredibly effective because the team used actual quotes from Boris Johnson and his Government! What is also particularly impressive is the
3/5 exceptional production! The production company Park Village and CGI partners Method & Madness have created an accurate digital version of Downing Street. The deluge is a superb mix of VFX data simulation, high-end CGI, and 3D modeling to depict the 1.8 million kgs of plastic
4/5 where even the individual items interact with each other in a physically accurate manner! As you gawk at the mountain of plastic at 1:13, the money-shot drops as text on the screen at 1:16. But that's just the first part of the sentence. The second part appears at 1:20 and
5/5 that is bound to shock you even more!
This is a fantastic combination of story-telling and VFX to make a highly effective statement.
This is a fantastic combination of story-telling and VFX to make a highly effective statement.
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