My path from zero to 100M (and the trajectory to 1B) 💰
Gather around I have a story to tell... I am the most transparent wealth builder in history and do not see you as competition but as a partners. We win together.
Here’s how I did it 👇
Gather around I have a story to tell... I am the most transparent wealth builder in history and do not see you as competition but as a partners. We win together.
Here’s how I did it 👇
1- 2014 I made $14k at a church...
It was my dream for a long time but I knew it wasn’t what I was called to do long term. I transitioned to a real estate firm and I did property management for $28k/year. Learned on the job...
It was my dream for a long time but I knew it wasn’t what I was called to do long term. I transitioned to a real estate firm and I did property management for $28k/year. Learned on the job...
2- I read 10 books that year...
The Entrepreneurs Guide to Getting Your Shit Together, John Carlton
Getting Things Done, David Allen
The Happiness Advantage, Shawn Achor
The First 90 Days, Michael Watkins
Tested Advertising Methods, John Caples
The Dip, Seth Godin
The Entrepreneurs Guide to Getting Your Shit Together, John Carlton
Getting Things Done, David Allen
The Happiness Advantage, Shawn Achor
The First 90 Days, Michael Watkins
Tested Advertising Methods, John Caples
The Dip, Seth Godin
cont’d
Good to Great, Jim Collins
Ultimate Sales Machine, Chet Holmes
Awaken the Giant Within, Tony Robbins
The 5 Levels of Leadership, John Maxwell
As you can see I became voracious in trying to figure out how to win... and I did that through reading.
Good to Great, Jim Collins
Ultimate Sales Machine, Chet Holmes
Awaken the Giant Within, Tony Robbins
The 5 Levels of Leadership, John Maxwell
As you can see I became voracious in trying to figure out how to win... and I did that through reading.
3- I learned in “Tested Advertising Methods” how to write copy...
Then I bought a course called “Copy Hour” and in summer 2014 I started copying out great sales material by hand to learn how they did it. I copied 400 letters (~2,000 pages) and almost got carpal tunnel 😅
Then I bought a course called “Copy Hour” and in summer 2014 I started copying out great sales material by hand to learn how they did it. I copied 400 letters (~2,000 pages) and almost got carpal tunnel 😅
4- January 2015 I got my first freelance client to write copy /ads for...
He paid $400 and I made him $120k. It took me 2 more months to get another client and that one paid me $2k/mo retainer. I quit my job to go full time.
He paid $400 and I made him $120k. It took me 2 more months to get another client and that one paid me $2k/mo retainer. I quit my job to go full time.
5- September 2015 I started an agency with a business partner.
We are still partners today. We sold a $3k product online and sold 3 ppl that month. 100% of that revenue we put into advertising. We took nothing out of the business for about 6 months.
We are still partners today. We sold a $3k product online and sold 3 ppl that month. 100% of that revenue we put into advertising. We took nothing out of the business for about 6 months.
6- Summer of 2016 we were consistently over $100k/mo in sales...
Summer of 2017 we were over $500k/mo in sales.
Summer 2018 we hit $1m/mo and never dipped under 7-figure monthly run rate for that business again.
Summer of 2017 we were over $500k/mo in sales.
Summer 2018 we hit $1m/mo and never dipped under 7-figure monthly run rate for that business again.
7- Beginning of 2019 two things happened...
First, I started a second company training people in sales. The launch did “okay” but not great... maybe $20k that month but nowhere near where the other business was. The second thing that happened is we got our tax bill.
First, I started a second company training people in sales. The launch did “okay” but not great... maybe $20k that month but nowhere near where the other business was. The second thing that happened is we got our tax bill.
8- The taxes were so bad we decided to find a way to pay less legally...
And we went back to where it all started: REAL ESTATE. In all of 2019 we bought $400k in real estate (it didn’t help our taxes at all for the next year 😂 not yet at least).
And we went back to where it all started: REAL ESTATE. In all of 2019 we bought $400k in real estate (it didn’t help our taxes at all for the next year 😂 not yet at least).
9- In January of 2020 we got serious about the sales consulting business...
It did $30k in January of 2020 and over $1M in July. Paid ads my friends. Paid ads.
It did $30k in January of 2020 and over $1M in July. Paid ads my friends. Paid ads.
10- We beefed up the real estate team and added a FUND to it for growth.
Went from buying 2 in all of 2019 to buying 15/month for all of 2020.
Went from buying 2 in all of 2019 to buying 15/month for all of 2020.
11- Today we have 4 main business units pumping out 40-50mm a year and a real estate firm redistributing it into healthy real estate assets that produce cashflow...
A few extra “bolt on” lessons for you to fill in the gaps:
A few extra “bolt on” lessons for you to fill in the gaps:
12- Buy as much insurance as you can...
Whole life is a capital storage & protection vehicle. Business insurance protects your balance sheet & IP. And personal umbrellas keep you in the clear on virtually everything else. If under $100k/yr go with TERM, if over, Whole Life...
Whole life is a capital storage & protection vehicle. Business insurance protects your balance sheet & IP. And personal umbrellas keep you in the clear on virtually everything else. If under $100k/yr go with TERM, if over, Whole Life...
13- The greatest skillset you can develop:
(A) Sales
(B) Marketing
All else is secondary. Every single thing in the world depends on sales and/or marketing to survive & to grow. There are levels to this game... learn INCOME first, then learn what to do with it.
(A) Sales
(B) Marketing
All else is secondary. Every single thing in the world depends on sales and/or marketing to survive & to grow. There are levels to this game... learn INCOME first, then learn what to do with it.
14- Select your friends well...
Most ppl spend more time selecting shoes & music than they do their friends circle. Who you hang with will define what you learn and how far you climb.
If you ever get an opportunity to get in a room with me or someone like me, do it.
Most ppl spend more time selecting shoes & music than they do their friends circle. Who you hang with will define what you learn and how far you climb.
If you ever get an opportunity to get in a room with me or someone like me, do it.
15- Generously share your learning lessons...
Everything I have and am building today has been propped up on the back of me helping other ppl. Hundreds of thousands of ppl have called me mentor, read my books, and gone through our programs. Help ppl, that’s it...
Everything I have and am building today has been propped up on the back of me helping other ppl. Hundreds of thousands of ppl have called me mentor, read my books, and gone through our programs. Help ppl, that’s it...
16- Model principles first, tactics second...
Many people have copied me but the ones that have succeeded best have built their own vibe and their own stuff. They’ve modeled my thinking but have created their own brands... innovate, and dominate.
You won’t last as a mimic.
Many people have copied me but the ones that have succeeded best have built their own vibe and their own stuff. They’ve modeled my thinking but have created their own brands... innovate, and dominate.
You won’t last as a mimic.
17- Keep your mindset razor sharp...
What you think now as possible is 1/10th (maybe) of what’s truly possible. Develop and protect your mindset daily. I thought I would just buy some real estate and help with taxes...
This year we’ll buy $70M and next year over $150M. GROW.
What you think now as possible is 1/10th (maybe) of what’s truly possible. Develop and protect your mindset daily. I thought I would just buy some real estate and help with taxes...
This year we’ll buy $70M and next year over $150M. GROW.
18- Lastly, the trajectory:
2,500 single family units by 2026
5,000 multi family units by 2028
2B @ 3% to portfolio = a $60mm annual cashflow drawn against 30% equity on 2B assets.
2,500 single family units by 2026
5,000 multi family units by 2028
2B @ 3% to portfolio = a $60mm annual cashflow drawn against 30% equity on 2B assets.
Questions?
Hit me below and I’ll help you out 🤝
Hit me below and I’ll help you out 🤝
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