Tbh I was sleeping on the world of "calm funding"...

- Early-stage investing focused on value
- Outperforms 95% of traditional VC
- Firms: @earnestcapital, @indievc, @collab_capital

Had a lot of fun learning about this with @tylertringas.
readthegeneralist.com/briefing/calmf…
1/

What is "calm funding" (CFs)?

There's some disagreement over terminology. Some prefer "funds for bootstrappers" or "indie venture."

In short: investing in co's that don't risk survival for growth. Instead, calm businesses look to achieve sustainability and independence.
2/

Who are some "calm companies"?

They can be profitable "lifestyle" businesses, or become massive public companies.

- @zapier: $5B val, raised $1.3M
- @atlassian: $58B val, raised after 9 yrs
- @1Password: $1B, raised after 14 years

Scores of others
3/

How does CF compare to other methods?

- VC: Looking for +10x returns (more like +100x)
- CF: Looking for +3x
- Revenue based financing (RBF): Looking for +1.5x
4/

What financing mechanisms do CFs use?

A mix of equity and profit-sharing. For example, @earnestcapital uses something called the "SEAL."

I run through some scenarios...readthegeneralist.com/briefing/calmf…
5/

Do calm funds make $$?

Hard to know definitively. But both @earnestcapital and @indievc put up some *serious* numbers.

- Earnest: Top 5% on TVPI
- Indie: Top 5% on IRR
6/

What's stopping CFs from breaking out?

@bryce talked about this eloquently wrt Indie...

Among other things, CF needs to find a way to package it's narrative such that LPs consider it an asset class worthy of dedicated allocation.

7/

What could CF become?

By definition, VC serves a very small portion of the business world, focused only on those with crazy potential.

CF has the potential to serve 10-100x as many companies. In that respect, it might look more like SMB lending over a long enough horizon.
Net/net:

I really hope CFs like @earnestcapital and @collab_capital succeed.

These funds can serve a different kind of early-stage business that often struggle to appeal to VC. Better yet, they seem to be able to drive strong returns while doing it.
To dive deeper into the world of calm funding, join 36,000+ others by subscribing to The Generalist.

(You might dig become a full Member...you'll get briefings like this every week, plus access to an amazing community!)

readthegeneralist.com/briefing/calmf…

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More from @mariodgabriele

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Hearing of more founders selling secondary shares.

Some really interesting new incentives to think about:

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If I were an employee of a company where the CEO was aggressive at selling secondaries...I'd have a lot of questions.

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It’s a story that could only have happened in Brazil.
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One of my favorite business stories ever 👇
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Howard Schultz did not found Starbucks.

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They opened their first location in 1971.
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In 1981, Schultz was a young salesman.

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That was already being talked about.

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Proof from the piece...

This illustration
Little more...
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Here's what I mean👇

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readthegeneralist.com/briefing/tata
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Tata's a truly historic company.

It was founded by Jamsetji Tata, who began by expanding his father's exporting business before opening his own cotton mill:

"The Empress Mills." Image
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