How to Write a Winning Web Design Proposal 🔥
So...Your prospective client asks to provide them with a quote.
You just send them the quote, right?
❌Wrong
If you do, you will be missing out on a massive opportunity 💪
Follow these great tips below 👇
So...Your prospective client asks to provide them with a quote.
You just send them the quote, right?
❌Wrong
If you do, you will be missing out on a massive opportunity 💪
Follow these great tips below 👇
1. The Pre-Proposal Phase
Ask your client these 10 questions:
-> What does your business do?
-> Who is your ideal target market?
-> What is the desired action you would like a website visitor to do?
-> What makes you unique from your competitors?
⬇️
Ask your client these 10 questions:
-> What does your business do?
-> Who is your ideal target market?
-> What is the desired action you would like a website visitor to do?
-> What makes you unique from your competitors?
⬇️
-> What is an average client/customer worth to your business?
-> How do you currently get new clients/customers?
-> How many clients/sales do you get on an average month?
-> Do you have professional images and a brand identity?
⬇️
-> How do you currently get new clients/customers?
-> How many clients/sales do you get on an average month?
-> Do you have professional images and a brand identity?
⬇️
-> When would you like the project completed by?
-> Is there anything else you would like me to know about?
-> Is there anything else you would like me to know about?
🔥 Bonus Tip:
If you feel like the client has a limited budget, you can ask them:
“Do you have a budget set aside for this project and is it at least over $X?"
X is your desired minimum amount.
This will justify further questioning ⬇️
If you feel like the client has a limited budget, you can ask them:
“Do you have a budget set aside for this project and is it at least over $X?"
X is your desired minimum amount.
This will justify further questioning ⬇️
Get the information, now create the proposal 👌
Let's start with:
Let's start with:
2. What is a Proposal Template?
- Intro/Cover Page
- Project Overview (what they want)
- Quote Options (always provide 3 options)
- Terms of Agreement (payment and delivery terms)
This shows:
You understand the project, the business needs can provide the solution for them.
- Intro/Cover Page
- Project Overview (what they want)
- Quote Options (always provide 3 options)
- Terms of Agreement (payment and delivery terms)
This shows:
You understand the project, the business needs can provide the solution for them.
3. Breaking Down the Project Overview
- Highlighting the Problem
- Showcasing the Solution
- Highlighting the Problem
- Showcasing the Solution
a) Highlighting the Problem 🚫
Mention company goal
“…to improve your existing website to focus on generating more free consultations which will result in more paying clients.”
Mention company goal
“…to improve your existing website to focus on generating more free consultations which will result in more paying clients.”
Show the Problem
“According to your data, only 2% of website visitors result in free consultations and 10% of free consultations result in paying clients.”
👆You are showing that there is a major problem that needs to be solved, which leads us on to the solution.
“According to your data, only 2% of website visitors result in free consultations and 10% of free consultations result in paying clients.”
👆You are showing that there is a major problem that needs to be solved, which leads us on to the solution.
b) Showcasing the Solution: ✅
How do you know what the solution is?
1. Read case studies - show examples of good and bad websites
2. Add video to website
3. Need customer testimonials
4. Increase website speed
5. Marketing improvement
6. Learn CRO
How do you know what the solution is?
1. Read case studies - show examples of good and bad websites
2. Add video to website
3. Need customer testimonials
4. Increase website speed
5. Marketing improvement
6. Learn CRO
Recommended Resources: 🙌
- CrazyEgg
- Kissmetrics
- DigitalMarketer
- Moz
- CXL
- Nielson Normal
- CrazyEgg
- Kissmetrics
- DigitalMarketer
- Moz
- CXL
- Nielson Normal
Explaining the Quote Options:
Always give 3 Pricing Options:
- Option 1: Cheapest
- Option 2: Should be 30 - 50% higher
- Option 3: Should be 50 - 70% higher than option 2
Always give 3 Pricing Options:
- Option 1: Cheapest
- Option 2: Should be 30 - 50% higher
- Option 3: Should be 50 - 70% higher than option 2
💥Tip: Offer value-based or fixed pricing rather than billing by the hour.
🥡 Takeaway: Most clients never choose the cheapest option.
They choose option 2 or 3.
(Which means more $ for you too).
🥡 Takeaway: Most clients never choose the cheapest option.
They choose option 2 or 3.
(Which means more $ for you too).
4. Sending the Proposal
Don't overcomplicate it, let your proposal do the talking 🙌
Don't overcomplicate it, let your proposal do the talking 🙌
Post-Proposal Phase
✅ Follow up after a week.
✅ Keep following up, until you get a YES or NO.
✅ If NO, find out why.
✅ Adapt your proposal and communication accordingly.
✅ Follow up after a week.
✅ Keep following up, until you get a YES or NO.
✅ If NO, find out why.
✅ Adapt your proposal and communication accordingly.
Check out the full article here ⬇️
studywebdevelopment.com/web-design-pro…
studywebdevelopment.com/web-design-pro…
TL;DR Summary 🥜
1. Ask pre-proposal questions (1-10)
2. Highlight the problem
3. Showcase the solution
4. Explain quote options
5. Terms of agreement/pricing
6. Send the proposal
7. Post-proposal phase
1. Ask pre-proposal questions (1-10)
2. Highlight the problem
3. Showcase the solution
4. Explain quote options
5. Terms of agreement/pricing
6. Send the proposal
7. Post-proposal phase
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