My companies pre-Covid operated at ~$1.5m/month at 20% margins.
Post-Covid they are running a cool ~$6.5m/month at 40% margins.
Three strategic changes stand out as I reflect this morning >>>
(1) HEDGE
Big investors do this on instinct... if a stock goes down, they need another stock to rise in equal proportion to protect (or 'hedge') the downside.
We started thinking this way, "What if everything breaks, how would we fix?" Then we fixed those things proactively.
(2) HIRE
Some of the best times for you to grow is when everyone else is retreating. When ppl are running AWAY, you create opportunity by running forward.
Zig VS Zag... as a heuristic, inverse the mainstream logic and you will win.
(3) DECENTRALIZE & DELEGATE pt 1
Me and my biz partner used to centralize most decision making through us at the top. In short, we became intellectual bottlenecks...
But the ppl closest to the decision making don't get to make the decisions this way.
(3) DECENTRALIZE & DELEGATE pt 2
We flipped this around. Delegating is two-fold: first delegating "labor," second delegating "decisions."
Most people hire staff to do labor -- we started empowering our staff to THINK and to DECIDE. And things exploded (in a good way).
Wealth is mostly created in bad times. It is not the economy or the opportunity at hand — it is the THINKING you bring to each situation in front of you.
Our real estate firm produced a gross return of ~$300k last MONTH and is growing by 70-90 houses per quarter.
We started with just 1 deal, and in this thread I’ll show you how.
1/ A few basics up front....
Real estate is all about “equity.” Equity can be achieved two ways (1) purchased or (2) created. Getting your money down to $0 is all about utilizing strategy 2 and creating your own equity spreads..
2/ Single family VS Multi family are valued differently...
Single family is appraised (location, comps etc) and multi is valued like a business (net operating income X a multiple which is your cap rate).
I’ll stay in the single family lane here because they’re easier.
My path from zero to 100M (and the trajectory to 1B) 💰
Gather around I have a story to tell... I am the most transparent wealth builder in history and do not see you as competition but as a partners. We win together.
Here’s how I did it 👇
1- 2014 I made $14k at a church...
It was my dream for a long time but I knew it wasn’t what I was called to do long term. I transitioned to a real estate firm and I did property management for $28k/year. Learned on the job...
2- I read 10 books that year...
The Entrepreneurs Guide to Getting Your Shit Together, John Carlton
Getting Things Done, David Allen
The Happiness Advantage, Shawn Achor
The First 90 Days, Michael Watkins
Tested Advertising Methods, John Caples
The Dip, Seth Godin
Last Friday I started my Twitter with about 100 followers.
Today I’m at 5,000 and increasing daily.
Although I’m not an expert (yet), I’ve been strategic for my first week and I think it’s repeatable, if you were to model 👇
🏆 Post seriously valuable sh*t
My 3rd of 4th tweet (can’t remember it was a week ago) was a breakdown of how I’ve created $100,000 per MONTH in real estate passive cashflow...
It’s the stuff you’d normally find in a $10k course - posted in a thread, for free.
🏆 Be a decent human
But for real... I’ve helped clients, friends, and colleagues for years now grow their businesses. A few of my past clients and friends are already Twitter pros — they like me because I’m not a self-absorbed hack and helped me get this off the ground.