Anyone else love a useful how-to?
I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life
All you have to do is read these 10 how-tos:
I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life
All you have to do is read these 10 how-tos:
How to write a cold email:
- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
How to write copy that isn’t boring (and that sells):
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
How to come up with compelling startup ideas:
- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you
- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you
How to sell a company:
- Spend 5% of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals
- Spend 5% of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals
How to boost your productivity:
- Keep a productivity journal
- Time box your day (time for areas of focus)
- Set a timer (Google the “Pomodoro technique”)
- Exercise everyday
- Take small breaks (Google “Fika”)
- “Great acts are made of small deeds”
- Find work you love to do
- Keep a productivity journal
- Time box your day (time for areas of focus)
- Set a timer (Google the “Pomodoro technique”)
- Exercise everyday
- Take small breaks (Google “Fika”)
- “Great acts are made of small deeds”
- Find work you love to do
How to know when to quit your job:
- You dread going to work
- Your manager brings you down not up
- Your health suffers
- You stop feeling useful & grateful
- You can find another gig that can support your needs
- You stop learning
- You hit your ceiling
- You’ll know...
- You dread going to work
- Your manager brings you down not up
- Your health suffers
- You stop feeling useful & grateful
- You can find another gig that can support your needs
- You stop learning
- You hit your ceiling
- You’ll know...
How to avoid burnout:
- Avoid influencers who glamorize the grind
- Avoid screens when you can
- ~7h sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug
- Take regular vacations
- Take regular “me time”
- Go for regular walks
- Eat well
- Avoid influencers who glamorize the grind
- Avoid screens when you can
- ~7h sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug
- Take regular vacations
- Take regular “me time”
- Go for regular walks
- Eat well
How to get your first 1000 community members:
- Decide on a community worth creating
- Establish a common goal of that community (learning X, doing Y)
- Build an audience first
- Convert audience into community (IG account into private Discord)
- Use community ambassadors
- Decide on a community worth creating
- Establish a common goal of that community (learning X, doing Y)
- Build an audience first
- Convert audience into community (IG account into private Discord)
- Use community ambassadors
How to get your first 1000 customers:
- Do community “drops”, small microsites that spread the word
- Build an audience of 10000 people
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever
- Do community “drops”, small microsites that spread the word
- Build an audience of 10000 people
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever
How to follow me on Twitter:
- Follow me @gregisenberg
Hope you enjoyed this thread. I love learning this way so hope you did too
- Follow me @gregisenberg
Hope you enjoyed this thread. I love learning this way so hope you did too
How to get deeper insights from me:
- Sign up to my free newsletter latecheckout.substack.com
I write about internet communities, startup insights and community-based companies
If you enjoyed this thread, you'll want to get on that list
- Sign up to my free newsletter latecheckout.substack.com
I write about internet communities, startup insights and community-based companies
If you enjoyed this thread, you'll want to get on that list
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